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About Versapay 🚀
Versapay turns accounts receivable (AR) into a competitive advantage.
Inefficient AR processes slow cash flow and stall growth. Versapay removes friction, unlocks working capital, and accelerates momentum — giving finance leaders the clarity and control they need to drive business forward.
Versapay automates accounts receivable, removing barriers to collecting and reconciling B2B payments. Our solutions connect finance teams, customers, and business systems in one ecosystem to ensure cash flow clarity. With over 10,000 customers and 5M+ companies transacting on the platform, Versapay processes over 110M transactions and $257B annually.
Think you might be the next Veep to join? Read on!!
We are seeking a data-driven and creative Email Marketing Manager to design and execute our email marketing strategy across the entire customer lifecycle. This is not a “batch and blast” role—you will be the driving force behind lead nurturing programs, demand generation campaigns, and customer communications, playing a pivotal role in converting prospects into loyal customers and driving revenue.
If you love mapping customer journeys, thrive on segmentation, live for A/B testing, and can turn data into actionable insights that move the needle, this role is for you.
Key Responsibilities:
- Strategy & Journey Mapping: Develop and execute a comprehensive email marketing strategy aligned with business goals. Map customer journeys and identify key touchpoints for automated and targeted communication.
- Lead Nurturing: Design, build, and optimize multi-touch nurture streams for different audience segments (industry, persona, funnel stage) to guide leads from awareness to sales-readiness.
- Demand Generation: Manage and deploy campaigns to support top-of-funnel activities, including webinars, content downloads, and event promotions.
- Full-Funnel Management:
- - TOFU: Promote content to attract and capture new leads.
- - MOFU: Nurture MQLs with case studies, product info, and demo offers.
- - BOFU: Create targeted campaigns to drive conversions and sales conversations.
- Customer Marketing: Develop programs for onboarding, feature adoption, upsell/cross-sell, and retention.
- Segmentation & Personalization: Maintain database health, develop segmentation strategies, and leverage personalization for engagement.
- A/B Testing & Optimization: Continuously test subject lines, copy, CTAs, send times, and design to improve performance.
- Analytics & Reporting: Monitor and report on KPIs (open rates, CTR, conversions, pipeline influence) and use insights to iterate strategy.
- Operations & Compliance: Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign) and ensure compliance with CAN-SPAM, GDPR, etc.
- Collaboration: Partner with content, product marketing, and sales teams to ensure cohesive messaging.
Qualifications:
- 3–5+ years in email marketing or automation, ideally in B2B/SaaS.
- Proficient in major platforms (e.g., HubSpot, Marketo, Pardot, ActiveCampaign); specify your expertise.
- Strong understanding of full marketing and sales funnels.
- Skilled in data analysis and trend identification; Google Analytics experience preferred.
- Excellent copywriting and editing focused on conversions.
- HTML/CSS knowledge for email customization highly valued.
- Organized project manager, able to handle multiple tasks independently.
- CRM experience (Salesforce).
- Certified in HubSpot, Marketo, or similar.
- Industry background in Payments, SaaS, or FinTech.
#LI-Remote
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
