About Selkirk Sport
Pickleball is the fastest growing sport in the US and Selkirk Sport is the market leader in manufacturing all things Pickleball! We are an agile company with a collaborative management style whose mission is to fuel Pickleball players’ obsession by creating a premier product ecosystem through a variety of brands.
This not only applies to delivering the foremost in creative excellence through high-performance equipment manufactured in the USA, but also in how Selkirk Sport strives to improve the Pickleball community through grass-roots programs, professional athlete sponsorship, and supporting local non-profits & schools. We look for people who are focused, tech-savvy, fast-paced, problem solvers, and complete tasks while being a stickler for the details. We also want a fun personality that enjoys getting results.
As our E-Commerce Product Manager in Estonia, you will optimize Selkirk Sport’s online store to improve product discoverability, enhance conversion rates, and maximize average order value (AOV). You will own merchandising strategies, product placement, and site optimizations that align with customer behavior insights and business goals.
Key Responsibilities1. Product Merchandising & Site Optimization
- Manage collection pages, category structures, and filtering options to enhance product discoverability.
- Optimize upsells, cross-sells, and product bundles to increase AOV.
- Ensure all product detail pages (PDPs) have compelling and accurate descriptions, specifications, and imagery.
- Track best-selling and underperforming SKUs to adjust product placement and lifecycle strategies.
2. Conversion Rate Optimization (CRO)
- Monitor key site performance metrics, including conversion rates, bounce rates, and engagement.
- Conduct A/B tests on PDPs, collection pages, and CTAs to refine site elements.
- Use heatmaps and session recordings to identify friction points and improve user experience (UX).
- Collaborate with the development team to implement UX/UI improvements based on data insights.
3. Landing Pages & Promotions
- Own the strategy and execution of landing pages for product launches, seasonal sales, and gift guides.
- Manage website banners, weblayers, and promo placements to maximize engagement.
- Optimize promotional messaging, CTA placements, and offer structures to drive sales.
4. Product Discovery & Navigation Enhancements
- Improve site search functionality and filtering options for a seamless browsing experience.
- Update homepage and collection merchandising based on market trends, customer behavior, and new product launches.
5. Customer Journey & Personalization
- Implement AI-driven product recommendations to personalize the shopping experience.
- Develop merchandising strategies tailored to new vs. returning customers to maximize retention.
6. Tech Stack & Tool Management
- Own and optimize the Shopify Plus merchandising experience.
- Leverage tools like Kno, Triple Whale, and GA4 to analyze customer behavior and adjust merchandising strategies.
- Manage and enhance product recommendation engines and AI-driven merchandising tools.
7. Cross-Functional Collaboration
- Work closely with the ads and creative teams to ensure site merchandising aligns with top-performing ad creatives.
- Support customer service insights by updating PDP content to address common FAQs and customer objections.
Who You Are
- E-Commerce Expert: You have 3+ years of experience in e-commerce merchandising, CRO, or a related field.
- Data-Driven Decision Maker: You love analyzing performance metrics and using data to drive optimizations.
- Customer-Centric Thinker: You understand how shoppers navigate online stores and can craft seamless, engaging experiences.
- Tech-Savvy Operator: You have hands-on experience with Shopify Plus, GA4, and merchandising tools like AI-driven product recommendations.
- Collaborative & Agile: You thrive in a cross-functional environment and can adapt quickly to evolving business needs.
What We Offer
- Competitive salary and performance-based incentives.
- Opportunity to work with a fast-growing, industry-leading brand.
- A dynamic, innovative, and supportive work environment.
- Weekly Lunches provided
- Professional development and learning opportunities.
Top Skills
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