Silhouette America, Inc.
E-Commerce Manager: Paid Search (Performance Marketing)
Be an Early Applicant
Manage daily Shopify Plus e-commerce operations, execute product launches and promotions, optimize merchandising and UX, support paid acquisition by ensuring site readiness, analyze performance with GA4 and reporting tools, coordinate cross-functional initiatives, and run conversion optimization and A/B testing to drive revenue and retention.
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to expand, we are seeking a highly analytical, results-oriented E-Commerce Manager to oversee the daily execution, optimization, and growth of our digital commerce business across multiple brands.
Reporting to the E-Commerce Senior Manager, this role is responsible for managing Shopify Plus storefronts, digital merchandising, website performance, product launches, conversion optimization, and cross-functional e-commerce initiatives. The ideal candidate is both strategic and hands-on, with a passion for creating exceptional online shopping experiences while driving revenue growth through data-driven decision-making.
Responsibilities
- Manage the daily operations of Shopify Plus websites across the DNAM Brands portfolio
- Execute product launches, seasonal collections, pricing updates, promotions, inventory visibility, and merchandising initiatives
- Maintain accurate product data, imagery, descriptions, collections, and website content
- Ensure all e-commerce content, promotions, and merchandising updates are launched accurately and on schedule
- Conduct ongoing quality assurance testing to ensure a seamless customer experience across desktop and mobile devices Digital Merchandising & Customer Experience
- Optimize navigation, collections, search, filtering, category pages, and product detail pages (PDPs)
- Improve product discovery, cross-selling, upselling, and merchandising strategies to increase conversion rate and average order value
- Partner with Creative and Marketing teams to ensure brand consistency and compelling customer experiences across all digital touchpoints
- Monitor customer behavior and identify opportunities to reduce friction throughout the online shopping journey Performance Marketing Collaboration
- Partner closely with Marketing to support customer acquisition initiatives across:
- Google Ads
- Meta
- TikTok
- WhatNot
- Email & SMS Marketing
- Affiliate Marketing
- Coordinate landing page creation, promotional campaigns, merchandising updates, and onsite content to maximize campaign performance
- Support paid search and paid social initiatives by ensuring website readiness and optimal customer experiences Analytics & Reporting
- Monitor daily ecommerce performance including:
- Revenue
- Traffic
- Conversion Rate
- Average Order Value (AOV)
- Units Per Transaction (UPT)
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (LTV)
- Analyze website performance using Shopify Analytics, Google Analytics 4 (GA4), and other reporting tools
- Prepare weekly and monthly performance reports with recommendations for optimization
- Identify trends and opportunities to improve profitability and customer retention Shopify & Digital Technology
- Administer Shopify Plus backend, including themes, apps, integrations, collections, promotions, and merchandising configurations
- Coordinate website enhancements and technical improvements with external development partners
- Assist in testing new functionality, integrations, and digital tools before deployment
- Support implementation of AI-powered ecommerce solutions including personalization, intelligent search, product recommendations, and merchandising automation
- Help optimize website performance for SEO, AI-powered search, and emerging digital commerce technologies Social Commerce
- Support product merchandising and promotional execution across TikTok Shop, WhatNot and future social commerce platforms
- Ensure inventory synchronization and product catalog accuracy across all sales channels
- Coordinate promotional calendars between e-commerce and social commerce initiatives Cross-Functional Collaboration
- Partner with Marketing, Operations, Customer Service, Creative, Inventory Planning, Finance, and Production teams to support business objectives
- Coordinate product launches, inventory availability, promotions, and campaign execution.
- Work with Customer Service to identify customer feedback and implement website improvements that enhance the overall shopping experience Continuous Optimization
- Support conversion rate optimization initiatives through A/B testing, merchandising improvements, landing page optimization, and customer journey enhancements
- Stay current with Shopify updates, e-commerce trends, AI innovations, and evolving consumer shopping behaviors
- Recommend process improvements, new technologies, and best practices that improve operational efficiency and drive scalable growth
E-Commerce Operations
Qualifications
- Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field
- 3–5+ years of experience managing e-commerce operations within a fashion, lifestyle, beauty, or consumer products company
- Hands-on experience managing Shopify or Shopify Plus storefronts
- Strong understanding of e-commerce merchandising, product launches, promotions, and website operations
- Experience working with:
- Shopify Plus
- Google Analytics 4 (GA4)
- Google Tag Manager
- Meta Commerce Manager
- TikTok Shop
- Klaviyo or similar email marketing platforms
- SEO best practices
- Strong understanding of ecommerce performance metrics including:
- Conversion Rate
- AOV
- Revenue
- CAC
- LTV
- Return on Ad Spend (ROAS)
- Advanced analytical skills with proficiency in Excel or Google Sheets
- Excellent organizational, communication, and project management skills
- Ability to manage multiple priorities in a fast-paced, entrepreneurial environment
- Self-starter with strong attention to detail and a passion for digital commerce
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