Director Social Content

Who are we hiring?

The Director, Social Content is responsible for establishing and executing the overall social strategy, content development and editorial calendars for all Sphere social platforms to lead our efforts in growing the Sphere community on social media and helping sell and promote our events. This role will play a key cross-functional role, working closely with Marketing, Creative, Product, Sales, Comms, and other teams.

The Director of Social will be based in the Burbank, CA office and report directly to the SVP Marketing & Communications.

What will you do? 

• Set, manage and execute social brand strategy across the full ecosystem of current platforms including Instagram, Facebook, X, YouTube, TikTok, and LinkedIn.
• Oversight of day-to-day operations for flawless execution of all assets and copy.
• Drive budget and execution of social-related initiatives through compelling content storytelling, ensuring a consistent brand message and tone/voice for Sphere venue brands/channels.
• Manage and direct internal photo/video teams and freelancers to create fast turnaround assets for Social, including on-site shoots and drone photography at the Sphere venue.
• Collaborate cross-functionally inside and outside of the organization to identify and purposely create revenue enhancing promotional plans and content across partnerships, marketing and ticket efforts.
• Develop and execute a comprehensive social media strategy to drive ticket sales for our original experiences (The Wizard of Oz at Sphere, etc.); This includes identifying target audiences, crafting engaging content, leveraging relevant platforms, and implementing measurable campaigns to maximize conversion rates.
• Spearhead social media promotion for critical brand initiatives (e.g., Student Design Challenge, XO/Art) and proactively explore strategic partnerships with advertising clients.
• Own monthly and weekly digital reporting across social channels, working closely with analytics teams to pull results and analyze data to set KPIs and create strategies and tactics for continual audience engagement and growth.
• Stay current on changes to the social media landscape, industry platform updates and new techniques.
• Oversee and develop a best-in-class social media team, while managing resources and being accountable for the performance of the group.
• Key lead with promoter and artist teams for Live events.
• Quarterback the live coverage of concerts and live events.  

What do you need to succeed? 

• 10+ years of experience in social media, with majority of time spent in entertainment or sports industry
• A deep understanding of full 360 marketing functions and experience working in a matrixed organization with proven ability to translate digital initiatives across departments
• Deep expertise leading Social strategy, developing a wide variety of content across all major platforms, and executing paid boosts and partnerships
• Experience overseeing video production for social media, and well versed in best practices for driving video performance on IG, TikTok, and YouTube
• Confident analyzing various data sources to evaluate and report brand lift, social engagement, and sales performance resulting from Social/Creator marketing
• Expert communicator with leadership presence and a proven ability to positively influence exec stakeholders across a large organization
• Proven ability to work in a fast paced, dynamic environment, with flexibility to pivot plans as business needs change and opportunities arise. Willing to roll up sleeves in all aspects of the business
• Highly collaborative with infectious enthusiasm and openness to new ideas/solutions
• Strong organizational skills with an ability to prioritize and manage workload

Special Requirements: 

• Travel to Sphere will be required (~8+ times a year)

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