Director of Sales (Entertainment) - Lifestyle and True Crime

AMP/Sinclair continues to expand its digital-first Entertainment and Lifestyle portfolio, anchored by emerging brands such as Amazing America and Criminally Obsessed. These brands sit within a broader, scaled media ecosystem under the AMP Enterprise Sales division, which includes:

• Tennis Channel, Tennis Channel 2, Tennis.com, PBTV
• Premium Sports Podcast Network
  • Cousins (Vince Carter, Tracy McGrady)
  • The Triple Option (Urban Meyer, Mark Ingram, Rob Stone)
  • Unfiltered Soccer (Landon Donovan, Tim Howard)
  • Post Moves (Candace Parker, Aliyah Boston)
  • Throwbacks (Matt Leinart, Jerry Ferrara)
  • And More….
• Sinclair’s national broadcast footprint (179 stations across linear and digital)

Role Overview

The Director of Sales (Entertainment) – Lifestyle / True Crime will serve as a key business leader and revenue driver within the AMP Enterprise Sales organization, working in close partnership with the VP of Sports & Entertainment Sales to lead go-to-market strategy and unlock new partnership opportunities across this rapidly growing vertical.

This role is responsible for identifying, developing, and closing strategic partnerships across both client-direct and agency channels, while collaborating cross-functionally with portfolio sellers to scale AMP’s entertainment and lifestyle brands in the marketplace.

Key Responsibilities:

• Lead revenue strategy and market positioning for Lifestyle & True Crime verticals
• Identify and secure high-value partnerships across brands, agencies, and emerging categories
• Develop integrated, multi-platform sales solutions leveraging AMP’s full portfolio (digital, audio, linear, and experiential)
• Partner with cross-portfolio sales teams to drive incremental revenue and share growth
• Translate audience behavior and content engagement into compelling commercial narratives
• Build long-term client relationships that extend beyond transactional media buys
• Collaborate with various AMP/Sinclair internal teams (marketing, operations, production, business development, programming, editorial, social) to identify, evolve, and create sales opportunities

Qualifications:

• Minimum 8+ years of experience in media/advertising (sales or agency), preferably in digital and/or content
• 2+ years of management (team or vertical experience)
• Proven track record of selling/executing integrated client partnerships and branded content partnerships
• Self-starter who approaches work in a collaborative way
• Passionate about Entertainment and Lifestyle media with the ability to create and bring creative ideas to client partners and internal teams
• Ability to be a consummate team player and a goal-oriented thinker
• Strong analytical and organizational qualities
• Excellent written and presentation skills
• Proficient in MS Office applications

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, or related programs.

The base salary compensation range for this role is $150,000 to $200,000. In addition, this role may be eligible for a discretionary annual bonus, which would be awarded based on individual and company performance. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.