Who is Boulevard?
Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.
Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.
We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.
Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.
Come do the best work of your life at Boulevard.
As the Director of Product Marketing, you will lead the function responsible for translating Boulevard’s innovation into compelling stories, successful go-to-market strategies, and measurable business impact. You’ll manage and mentor a team of seven spanning Product Marketing, Lifecycle Marketing, and Education, while serving as a player-coach who can balance strategic leadership with hands-on execution.
In this role, you’ll set the strategic vision for how we position and launch products across Boulevard’s portfolio. You’ll be a critical partner to Product, Sales, and Customer Success, ensuring every launch is executed with clarity, differentiation, and measurable impact.
Your work will shape how Boulevard is understood in the market and experienced by our customers — from launch messaging to long-term adoption strategies that fuel retention and category leadership.
What You’ll Do Here- Lead, coach, and develop a team of seven: Sr. PMM, 3 PMMs, Sr. Lifecycle Marketing Manager, Lifecycle Marketing Manager, and an Education Manager (who manages three specialists).
- Own positioning, messaging, and portfolio storytelling across Boulevard’s product domains.
- Drive cross-functional product launches with Product, Sales, CS, Support, and Marketing.
- Build and operationalize GTM playbooks for launches, sales enablement, and competitive insights.
- Partner with Product leadership on market validation, roadmap storytelling, and pricing/packaging.
- Deliver proof-driven stories that highlight measurable customer outcomes and ROI.
What You’ll Need to Thrive
- Success leading Product Marketing for a high-growth SaaS company, ideally in vertical SaaS
- Proven track record driving measurable business outcomes through GTM strategy and execution.
- Deep experience partnering with Product, Sales, and Marketing leaders in a fast-moving environment.
- Strength in messaging, positioning, competitive insights, and storytelling.
- Demonstrated people leadership: managing and developing high-performing multi-disciplinary teams (Product Marketing, Lifecycle/Retention, Education/Enablement).
- Ability to operate as a player-coach: balancing strategic leadership with hands-on content creation.
- Bachelor’s degree required
How we'll take care of you:
Your starting total cash compensation for this role is between $168,000 - $240,000 depending on your current skills, experience, training, and overall market demands. This salary range is subject to change, and there is always room for growth and advancement.
In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.
✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
🏝 Take a break whenever you need with our flexible vacation day policy.
🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
💚 Family planning resources and specialized support programs.
🔮 Equity: get ahead on the ground floor and grow with Boulevard.
💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Top Skills
Boulevard Los Angeles, California, USA Office
Los Angeles, CA, United States
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