Director of Product Marketing

About BeatStars

Since 2008, BeatStars has been the pioneering and go-to online music marketplace to connect millions of recording artists and music producers worldwide. BeatStars is also the leading artist discovery tool for all the major and independent labels. Most recently, BeatStars partnered with Sony Publishing to launch its publishing arm on the platform.

Today, BeatStars has over 5 million members, with over 10 million creators engaging in our platform, and we've paid over $400M to our creator community.  We continue to support independent musicians with the tools, community, opportunities, and education they need to earn a living doing what they love.

What You’ll Be Doing

Having grown substantially in the last two years with no sign of slowing down, we are looking for a talented and driven Director of Product Marketing to lead and execute our go-to-market and digital strategies, and collaborate with product, sales, and marketing teams to enhance business results and adoption. The role demands a strong understanding of consumer needs and effective communication of BeatStars’ unique value proposition. 

Responsibilities:

• Lead the development and execution of comprehensive digital and go-to-market strategies to acquire and engage users across various marketing channels, including social media, organic channels, email marketing, and partnerships.
• Develop go-to-market strategies that align with business objectives and target market segments.
• Lead the planning, execution, and optimization of integrated marketing campaigns across all channels.
• Guide social media and influencer marketing strategies to enhance brand visibility, engagement, and community-building
• Own and build growth marketing strategies across the full customer lifecycle, driving a profitable top-line impact at the Corporate level  (channels include SEM, ASO, ASA, Email, Push, influencer, affiliate, organic, and paid social)
• Oversee the development and maintenance of BeatStars’ brand identity, ensuring consistency across all touchpoints and communications.
• Drive brand awareness and thought leadership through thoughtfully curated content and industry partnerships.
• Lead the community engagement, events, brand, and marketing team members to successfully execute the BeatStars vision and mission. 
• Manage 3rd-party marketing agency.
• Utilize data analytics and KPI tracking to identify growth opportunities, analyze user behavior, and recommend data-driven optimizations to drive continuous improvement.
• Mentor and manage the product and digital marketing team, setting clear objectives and guiding them to achieve performance goals. Foster a collaborative and innovative team culture.
• Oversee user acquisition efforts, implementing strategies to expand our user base while improving user retention and customer lifetime value (CLV).
• Encourage a culture of experimentation and innovation within the digital marketing team, testing new ideas and strategies to stay ahead of the competition.
• Collaborate with finance to optimize marketing budgets, ensuring efficient allocation of resources to maximize ROI.
• Work closely with product, creator success, and the rest of the marketing team to align growth strategies with overall business objectives and product enhancements.
• Stay up-to-date with the latest trends and best practices in product and digital marketing, bringing innovative ideas and insights to propel BeatStars' growth

What you will need:

• Proven experience (5+ years) in growth marketing, product marketing, digital marketing, or a similar role, preferably in the tech, music, or entertainment industry.
• Passionate about understanding independent artists and creators' needs through developing compelling storytelling and messaging. 
• Demonstrated success in driving user acquisition and revenue growth through strategic marketing initiatives.
• Expert on the segmentation for the BeatStars organization, building a deep understanding of the customer's needs and pain points, key personas, and the makeup of the buying committee, tracking market and competitive trends, defining our ideal customer profile, and developing TAM/SAM. 
• Capable of executing a GTM strategy that translates positioning and messaging frameworks into thoughtful GTM plans, including identifying key growth levers needed to meet targets, defining prioritized target audiences and value propositions, and developing sales plays and marketing programs, in partnership with sales and marketing leadership.
• Strong analytical skills, with experience in data analysis and KPI tracking. Proficiency in marketing analytics tools (e.g., Google Analytics, social media analytics) is essential.
• Leadership and Team Management: Proven ability to lead and inspire a team, fostering collaboration, innovation, and growth.
• A strategic mindset with the ability to translate data insights into actionable marketing strategies.
• Budget Management: Experience in managing marketing budgets and optimizing resource allocation.
• Excellent communication and presentation skills, with the ability to convey complex concepts to diverse stakeholders.
• Passion for music and the creative industry, with a deep understanding of the evolving music landscape.

This role might be for you if:

• You are a team player. You understand that flying solo is a limiting and isolating choice and know that making your team look good works far better than creating a one-man show.
• You are an expert communication router - being at the center of the information triangle among the market, team, and company, you know how to find the best method and style to communicate thoughts, ideas, and feedback.
• Proven ability to help drive the organization into new, more efficient, and more effective levels of growth technologies and practices.
• You’re a disruptive thinker and are comfortable with challenging how things are done.
• You have strong organizational and management skills; plus an ability to prioritize.
• You relate well to people and easily establish good relationships.
• You respond quickly and appropriately to the needs of others.
• You have a knack for explaining complicated things simply.
• You’re level-headed and cool under pressure. When things change, you know how to roll with the punches.
• You enjoy managing the big picture, as well as the small details.
• You will blow us away with your work ethic, your passion, your integrity, your attitude, and your energy!

Benefits

We're a small and growing team working together closely and operating with complete autonomy and freedom. This means you will have a direct impact on any project that you work on and your success will be felt across the company and by your clients. Some other perks include:

• Elite Tier Benefits Program - generous contributions towards medical, dental, and vision for employees and dependents
• FSA/HSA
• 20 PTO days (+5 Days at 4 years tenure) and Routine sick days
• 10 Company Observed Holidays + 2 Floating Holidays
• 8 weeks of parental leave paid at 100%
• Company-sponsored Short Term Disability and Basic Life Insurance
• Voluntary Benefits (LTD, Additional Life, and 401k) 
• Flexible work hours
• $70-month tech reimbursement
• $30-month wellness reimbursement
• Company observed Self-Care Days (4x per year)
• Virtual social events and a sense of community (even online)
• Global Recognition and Anniversary Program
• Plenty of opportunities while we grow and scale in a global environment
• Access to On-Demand Learning Platform

Compensation:

This salary/OTE range represents the low, middle, and high end of the salary or OTE (Sales roles only) range for this position, and is subject to change. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Salary/OTE is just one component of our total rewards package. All regular employees are also eligible for additional benefits and perks BeatStars has to offer.

Preferred locations to hire are in the United States. This is a US-based role only. No other locations will be considered at this time. The remote salary range for this role is as follows: $180,000-$232,000 USD

BeatStars is a globally distributed team. To support collaboration across regions, we operate with core working hours designed to ensure meaningful overlap across teams:

Core Working Hours by Location:

• PT (US): 7:00 AM – 11:00 AM
• CT (US): 9:00 AM – 1:00 PM
• ET (US): 10:00 AM – 2:00 PM
• GMT+1 (UK & Portugal): 3:00 PM – 7:00 PM
• GMT-3 (Brazil): 11:00 AM – 3:00 PM
• GMT+2 (South Africa & Germany): 4:00 PM – 8:00 PM

While we generally have the flexibility to build an 8-hour work day, we ask for flexibility during core hours, as from time to time, it may be needed to attend global calls that cover more than 2 time zones during these hours. We ask folks to schedule events when possible, at least 3 working days in advance.

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