Director of Product Marketing

At Oura, our mission is to empower every person to own their inner potential. With our award-winning Oura Ring and app, we help over 2.5 million people turn insights about sleep, activity, and readiness into healthier, more balanced lives. We believe that starts from within — by creating a culture where our team feels supported, included, and inspired to do their best work. guide how we show up for each other and our community every day.

We’re looking for a Director of Product Marketing with deep hardware experience to lead the function at Oura and grow a high-performing team focused on driving go-to-market strategy, customer insights, positioning, and product storytelling. This is a pivotal role at the intersection of product, marketing, and customer experience—and perfect for someone who thrives in fast-moving environments and knows how to bring clarity and momentum to complexity.

What you will do:

• Lead a team of product marketers responsible for launching, positioning, and growing our hardware and software experiences (one to be hired by this person when they start)
• Own the development of crisp, compelling messaging and positioning that translates complex technology into customer-first narratives
• Be responsible for multi-tasking on a broad range of products/projects, differing in scope and scale –  integrating individual project narratives into a cohesive framework
• Build one-pagers, crisp slides, and briefs that bring ideas to life visually and persuasively—this is not a “nice to have,” it’s a key strength
• Collaborate closely with product management, brand / integrated marketing, creative, retail, and comms to shape product roadmaps, launch strategies, and customer education
• Partner with sales and CX to ensure product stories land across all touchpoints
• Roll up your sleeves and drive clarity in a fast-paced, highly cross-functional environment—managing inputs from many teams while keeping your team focused and calm
• Be a thought partner to leadership and an advocate for the customer, bringing insight and discipline to decision-making
• Track market trends, customer needs, and competitive dynamics to ensure our positioning is differentiated and relevant

We would love to have you on our team if you have:

• 10+ years of experience in product marketing, with at least 5 years working in hardware (consumer electronics, wearables, devices, etc.)
• A portfolio of standout launch and GTM work—ideally across both physical and digital products
• Exceptional communication skills, both written and verbal—you can translate nuance into clarity, and complexity into simplicity
• A strong visual communicator: you’re the person who builds tight decks, clean slides, and memorable one-pagers that move ideas forward
• Experience managing and mentoring a talented team of product marketers
• A highly organized and level-headed approach, even when juggling multiple moving pieces and stakeholders
• A deep understanding of the product lifecycle, from early research and positioning to post-launch growth
• Strong cross-functional instincts—you know how to influence without authority and align stakeholders around shared outcomes. Driving clarity and consensus in a matrixed organization is a critical part of this role.

Nice to have:

• Experience working on both B2C and B2B2C products
• Comfort navigating ambiguous and evolving strategies in a scaling company
• A passion for health, wellness, or human performance

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health.

What we offer:

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

• Region 1 $165,000-$206,000
• Region 2 $156,000-$195,000
• Region 3 $143,000-$179,000

A recruiter can determine your zones/tiers based on your US location.

We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), Rhode Island (RI), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI)

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Disclaimer: Beware of fake job offers!
We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:

• Our jobs are listed only on the ŌURA Careers page and trusted job boards.
• We will never ask for personal information like ID or payment for equipment upfront.
• Official offers are sent through Docusign after a verbal offer, not via text or email.

Stay cautious and protect your personal details.

To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.