Director, Product Marketing

What You'll Own:

Team Leadership

• Lead a team of Strategic Product Marketers and the content developers who support them.
• Hire, coach, and manage performance so the team keeps getting better, not just staying busy.
• Set the process and quality bar every product marketer works against, so output is consistent no matter which product they're covering.

GTM

• Own the launch process: tiering, timelines, and the cross-functional checkpoints that make a launch land instead of scramble.
• Lead go-to-market planning for new product launches and major releases, coordinating timelines across product, sales, customer success, and demand generation.
• Run pilots that test positioning and pricing before a launch goes wide.
• Measure the impact of GTM programs against pipeline, adoption, and revenue goals, and adjust strategy accordingly

Positioning & Messaging

• Carry final accountability for positioning and messaging across the portfolio. Each Product Marketer owns execution for their own products. You make sure it adds up to one Lone Wolf story.
• Keep competitive intelligence current and built into how the team positions, not just a report that goes stale after launch.
• Own product positioning and messaging across the portfolio, ensuring consistency from website copy to sales decks to customer communications.

Voice of Customer

• Run Product Advisory Boards that give customers a real seat at the table.
• Build structured feedback loops that feed positioning, packaging, and the product roadmap, not just a slide for quarterly reviews.

Packaging & Pricing

• Own the packaging and pricing strategy and framework across the portfolio.
• Partner with Finance and Product so every price reflects real customer value.

Content

• Own all product marketing content: one-pagers, decks, and everything else the team produces.
• Equip sales teams with battle cards, pitch decks, case studies, and objection-handling materials

Cross-Functional Partnership

• Partner with demand generation, customer marketing, sales, and product as peers, not as an order taker.
• Partner closely with Product Management to understand roadmap priorities and translate features into customer-facing value.
• Synthesize market and customer feedback into roadmap input for the product management team.
• Report on GTM and pricing performance to executive stakeholders.
• Manages all activities in Accounts Payable for multiple entities based in the U.S.
• Ensure timely vouchering and payment of vendor invoices 
• Assist with Monthly reconciliation of Accounts Payable and company purchasing credit cards 
• Maintain accurate records and control reports 
• Perform timely month end close activities
• Familiarity with payments via ACH, wire transfers and Online Bill Payment
• Project work as assigned to include migrating newly acquired entities from legacy systems to Company’s NetSuite application 

What You'll Bring:

10+ years in product marketing, including at least 6 years managing or leading a team of product marketers.
Experience in residential real estate, proptech, or a closely adjacent vertical (mortgage, title, insurance, or similar). You understand how brokers, agents, and MLSs actually work.
Experience owning positioning and messaging frameworks across multiple products or a portfolio, not just one product line.
Experience owning pricing and packaging for B2B SaaS products, ideally across a multi-product portfolio.
A track record of building a repeatable GTM or launch process at a large, complex organization.
Experience running structured customer feedback programs (advisory boards, win/loss, or similar) and turning that input into decisions, not just a report.
Hands-on experience using AI tools to speed up research, content creation, and analysis. This isn't a nice-to-have at Lone Wolf. We expect you to actually use it.
Sharp, direct writing and the judgment to know when a launch is ready and when it isn't.
Experience partnering with demand generation, sales, and customer marketing leaders as peers, not just service providers.

Nice to Have:

Experience managing distributed or international team members.
Familiarity with AI-driven product positioning.
Time at a real estate brokerage, franchise, or agent-facing company before moving into product marketing.