Director, Product Management (Marketing Automation Platform) )

Alkami is the digital sales and service platform provider for U.S. banks and credit unions. Our unified Platform integrates onboarding, digital banking, and data and marketing—each solution can stand alone, but together they deliver more—to help institutions onboard, engage, and grow relationships. As the future shifts toward Anticipatory Banking, we help data-informed bankers meet the moment with technology that drives action.

Founded in 2009, we continue to be recognized for our intentional culture and tremendous growth (Best Place to Work in Fintech; Best & Brightest to Work For Nationally; and Comparably’s Best Company Culture, Best Career Growth, Best Engineering Team, and Best Places to Work in Dallas, among others). We’re building a culture where each Alkamist can perform to their highest potential, and we’re always on the lookout for the best and brightest minds. If you’re ready to experience the power of alchemy - transforming the ordinary into the extraordinary - come join one of the fastest growing SaaS companies in the U.S.

As a remote-first company, most of our positions can be remote in the US, except for key roles, which will be indicated in the Job Title.

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Alkami is seeking a strategic, customer-focused, and results-driven Director, Product Management - Marketing to lead the vision, strategy, and execution of our marketing solutions portfolio - building products specifically for marketers at financial institutions and similar organizations.
This is a builder’s role. We are looking for someone who has been directly responsible for building and shipping products-whether launching new product lines within an existing portfolio or building and scaling flagship products in a startup environment. This leader will define and execute the roadmap for Alkami’s Marketing products, including Segmint-powered capabilities, customer insights, audience intelligence, personalization, campaign enablement, and future growth and acquisition solutions.
Above all, this leader is a creator of clarity. They can synthesize ambiguity into a crisp, compelling direction and distribute that clarity in every direction-upward to leadership, laterally to collaborators, and down to their teams. They pair that with a willingness to roll up their sleeves, get hands-on, and hold a relentlessly high bar for execution quality and urgency.
We are also looking for someone who is genuinely AI-fluent-who brings curiosity, urgency, and passion for figuring out how AI can be embedded directly into a marketer’s product experience to make their work easier and their outcomes better. This role connects customer data, predictive intelligence, and digital engagement experiences across the Alkami ecosystem to deliver real value to the marketers we serve.
The ideal candidate combines strong product leadership, marketing technology expertise, customer empathy, and commercial acumen. They will partner closely with Engineering, Design, Product Marketing, Sales, Customer Success, and Executive Leadership to deliver innovative solutions that drive measurable outcomes for financial institutions and support Alkami’s growth objectives.
This role requires a player-coach mindset and someone who can operate strategically while remaining deeply engaged in customer conversations, market opportunities, roadmap decisions, and product execution. Key Responsibilities & DutiesProduct Strategy & Vision

• Define and execute the long-term vision and strategy for Alkami’s Marketing portfolio.

• Drive the evolution of marketing, customer intelligence, personalization, and engagement capabilities across Digital Banking, MANTL, and other Alkami platforms.

• Develop and maintain a product roadmap aligned with Alkami’s marketing strategy and enterprise priorities.

• Identify market opportunities, competitive trends, and emerging technologies-including AI-that create differentiation and growth opportunities for marketers.

• Translate customer needs and market insights into innovative product capabilities and commercial outcomes.

Creating & Distributing Clarity

• Synthesize ambiguous problems, market signals, and customer needs into a clear, compelling product direction.

• Communicate that clarity in every direction: upward to executive leadership, laterally to cross-functional partners, and down to product, engineering, and design teams.

• Establish a shared understanding of priorities, trade-offs, and the “why” behind decisions so teams can move quickly and confidently.

Hands-On Execution & High Bar

• Roll up your sleeves and stay close to the details of product execution - not just strategy.

• Hold a high bar for execution quality, craft, and urgency across the team and the products you ship.

• Lead cross-functional product teams to deliver high-quality solutions aligned with business objectives.

• Ensure roadmap commitments are delivered with predictability, quality, and measurable customer impact.

• Partner with Engineering and Architecture teams to modernize platforms, improve scalability, and accelerate innovation.

• Establish disciplined product management practices, prioritization frameworks, and outcome-based planning.

• Monitor performance metrics and customer feedback to continuously improve products and experiences.

AI-Enabled Marketing Products

• Champion the embedding of AI directly into the marketer’s product experience to reduce manual effort and improve outcomes.

• Bring curiosity and urgency to evaluating how AI, machine learning, and predictive intelligence can power better audience segmentation, content, journey orchestration, and campaign performance.

• Drive innovation in customer data, transaction intelligence, and behavioral insights to power personalized banking experiences.

• Lead the development of integrated experiences that connect customer insights with digital engagement and acquisition strategies.

Commercial Growth & Market Adoption

• Partner with Product Marketing, Sales, and Customer Success to increase adoption, product attach rates, and revenue growth.

• Develop business cases, pricing strategies, and commercialization plans for new capabilities.

• Support strategic sales opportunities and executive-level customer engagements.

• Act as a trusted advisor to financial institutions by helping clients understand how marketing technology, data, analytics, and personalization can drive growth and improve customer experiences.

• Establish measurable KPIs tied to adoption, engagement, retention, and revenue performance.

Leadership & Team Development

• Recruit, develop, and lead a high-performing team of Product Managers.

• Provide coaching, mentoring, and career development opportunities.

• Foster a culture of accountability, innovation, customer obsession, and continuous improvement.

• Establish clear goals, performance expectations, and success metrics across the organization.

• Collaborate effectively across Product, Engineering, Design, Sales, Marketing, and Customer Success leadership teams.

Industry & Thought Leadership

• Represent Alkami at client meetings, industry conferences, webinars, and advisory boards.

• Maintain deep expertise in marketing technology, digital banking, data analytics, AI, and personalization trends.

• Serve as a thought leader internally and externally on the future of marketing, customer intelligence, and engagement in financial services.

QualificationsRequired

• Bachelor’s degree in Business, Computer Science, Marketing, Data Analytics, Finance, or a related field.

• 10+ years of Product Management experience, including 5+ years leading product teams.

• Direct, hands-on experience building and shipping products - launching new product lines within an existing portfolio, or building and scaling flagship products in a startup environment.

• Proven success building and scaling SaaS, marketing technology, data, analytics, or personalization products.

• Marketing automation experience and a strong understanding of how marketers work, what they need, and how to build products that serve them.

• Demonstrated ability to create clarity from ambiguity and communicate it effectively upward, laterally, and to teams.

• A hands-on, high-bar operating style with a strong sense of urgency and ownership of execution quality.

• AI fluency-curiosity and a practical point of view on how AI can be embedded into product experiences to improve user outcomes.

• Experience developing product strategies that drive measurable business outcomes and revenue growth.

• Strong understanding of customer engagement, marketing automation, customer analytics, and data-driven decision making.

• Demonstrated ability to lead cross-functional teams in Agile environments.

• Experience partnering directly with executive stakeholders and enterprise customers.

• Strong communication, storytelling, and presentation skills.

• Experience using product management and collaboration tools such as Jira, Confluence, ProductBoard, Slack, and Google Workspace.

Preferred

• Experience with marketing automation platforms, customer data platforms (CDPs), customer intelligence solutions, or personalization engines.

• Experience with AI, machine learning, predictive analytics, or data science-enabled products.

• Experience within financial services, fintech, or digital banking.

• MBA or advanced degree preferred.

• Experience supporting go-to-market strategy, pricing, packaging, and commercialization efforts.

• Experience leading product integration efforts following acquisitions or platform consolidations.

The salary range for this position is: $168,000 - $210,000Cool Things to Know

Not Just Any Company: Alkami has an awesome diverse and inclusive environment. We have a FUN culture and offer great benefits, including remote-first environment, unlimited paid time off, 401(k) with employer match, and more.

Work Authorization: We cannot offer employment sponsorship at this time. Candidates must be eligible to work in the US for full-time employment.

Recruiters: We are not looking for outside recruiting firms to help us in this search. Thank you for understanding.

Pay Transparency: As of January 1, 2023, new states and locales have enacted pay equity laws that require more pay transparency by employers in the following states: California, Colorado (effective January 1, 2021), Connecticut, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island and Washington.

The Important Stuff

Alkami Technology is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Alkami is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Alkami are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Alkami will not tolerate discrimination or harassment based on any of these characteristics. Alkami encourages applicants of all ages.

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