Director, Performance Marketing

Arizent is the trusted business information company that advances professional communities in financial and professional services. Through independent journalism, proprietary research, market intelligence platforms, influential rankings, and live events, Arizent helps decision-makers cut through the noise and lead with confidence. The company powers leading brands including American Banker, The Bond Buyer, Financial Planning, National Mortgage News, Accounting Today, Digital Insurance, and Employee Benefit News — together reaching more than 3 million professionals and convening thousands of industry leaders at over 20 live events each year.

We're building on a legacy of excellence while embracing new ideas, fresh perspectives, and bold thinking. We’re looking for curious, creative, and driven individuals who want to challenge convention, collaborate with talented colleagues, and make a meaningful impact.

Bring your ideas, your ambition, and your unique perspective and help us shape what’s next. To learn more, visit www.arizent.com.

At Arizent, performance marketing is about more than managing campaigns. It's about connecting the right audiences with experiences and information that help them succeed.

We're seeking a Director of Performance Marketing to lead paid media strategy and execution across our portfolio of industry events and digital subscription products.

In this high-impact role, you'll own the paid media lifecycle, from forecasting and budget allocation to campaign execution, pacing, testing, optimization, and performance measurement. You'll work closely with senior leadership and cross-functional teams to drive event registrations and attendance, grow subscription revenue, and maximize return on marketing investment. A primary responsibility is ensuring paid spend is properly attributed by channel and tactic. You'll also help Arizent establish a clear model connecting media investment to registrations, attendance, ticket revenue, sponsor outcomes, subscription revenue, and long-term customer value.

We're looking for someone who combines strategic thinking with hands-on expertise, thrives on data-driven decision-making, and enjoys turning campaign insights into measurable business results.

Headquartered in the heart of New York City, we offer a hybrid work environment for employees based in the New York metropolitan area, while also welcoming remote employees across the United States.

What Makes This Opportunity Stand Out

• Visible Business Impact: Influence marketing investments and growth strategies across Arizent's established B2B brands, working closely with senior business leaders.

• Diverse Marketing Portfolio: Lead paid acquisition across conferences, summits, awards programs, virtual events, and digital subscriptions.

• Ownership & Accountability: Manage the full paid media lifecycle, including strategy, budgeting, campaign execution, testing, and performance reporting.

• Marketing Technology & Innovation: Work with leading advertising and analytics platforms while exploring AI-supported tools to improve efficiency and results.

• Cross-Functional Collaboration: Partner with Event Marketing, brand and Publisher teams, sponsorship and enterprise sales, Subscription Marketing, Studio, Product, and Data & AI teams to support shared business objectives.

How You'll Make an Impact

Drive Event Registrations & Audience Growth

• Develop and execute paid media strategies for Arizent's portfolio of conferences, summits, awards programs, and virtual events.

• Partner with Event Marketing and brand teams to build a paid media plan for each event based on registration goals, revenue objectives, audience priorities, sponsor commitments, and historical performance.

• Advise on targeting, offers and deadlines, pricing tests, channel mix, and registration-page strategy, including when paid media is—and isn't—the right lever.

• Attract qualified attendees, including senior decision-makers and professionals from target industries and organizations, so event audiences deliver on sponsor commitments.

• Leverage first-party, subscriber, and past-attendee data to improve targeting, lookalike, and retargeting audiences, coordinating segmentation and suppression with Event Marketing.

• Optimize campaigns around event milestones, including event announcements, speaker announcements, early-bird and pricing deadlines, and final registration periods.

• Run registration-abandonment, late-stage, and show-rate campaigns to maximize registrations and attendance.

Lead Campaign Strategy & Optimization

• Build, launch, and optimize campaigns across LinkedIn, Google, Microsoft Advertising, Meta, and other paid media channels.

• Manage campaign targeting, bidding, budgets, pacing, and retargeting strategies.

• Collaborate with Event Marketing and Studio to develop compelling messaging, advertising copy, and campaign assets.

• Test audiences, offers, creative, and landing pages and channels to improve conversion rates and campaign effectiveness.

• Identify opportunities to improve campaign performance through emerging tools and marketing technologies.

Accelerate Subscription Growth

• Lead paid acquisition initiatives for individual subscriptions across Arizent's media brands.

• Partner with Subscription Marketing and Product teams to optimize offers, pricing and trial tests, and conversion experiences.

• Develop retargeting strategies that convert engaged readers into subscribers.

• Identify opportunities to introduce event audiences to relevant subscription products.

• Optimize acquisition efforts to support sustainable subscription revenue growth.

Own Budgeting, Forecasting & Performance Measurement

• Develop and manage annual, monthly, and event-specific paid media budgets across LinkedIn, Google, Microsoft Advertising, Meta, native, programmatic, and emerging channels.

• Work with business leadership (EVP Events, EVP Information Services, CMO, and CFO) to recommend annual and monthly budgets that align with growth goals.

• Forecast registrations, cost per registration, attendance, and ticket revenue for each event, track pace against targets, and adjust investments based on registration trends, acquisition costs, revenue opportunities, audience gaps, and proximity to event dates.

• Set and track goals for cost per registration, attendance rate, ticket revenue, subscription CPA, customer acquisition costs, LTV-to-CAC, and return on advertising spend.

• Deliver weekly pacing dashboards, monthly analyses, post-event readouts, and actionable recommendations to business leaders, including when to scale, reduce, or redirect investment, with a portfolio view across brands and event types that distinguishes incremental from total registrations and notes attribution limits.

• Partner with Data & AI, Product, and Marketing Operations to strengthen campaign attribution, conversion tracking, and reporting across ad platforms, Cvent, Omeda, and Salesforce.

Drive Marketing Technology & Innovation

• Serve as Arizent's subject-matter expert on paid media platforms, campaign tracking, and measurement practices.

• Maintain strong standards for platform access, campaign tracking (naming conventions, UTMs, and conversion tracking), data privacy, and brand safety.

• Explore opportunities to use AI and automation to improve campaign development, creative testing, and performance reporting, with human oversight.

• Identify and recommend tools, processes, and strategies that improve marketing efficiency and effectiveness.

What You'll Bring

• 7–10 years of experience in performance marketing, paid media, growth marketing, demand generation, or digital acquisition.

• At least 3 years of hands-on experience owning paid media strategy, budgets, and execution for B2B event registrations, including conferences, summits, awards programs, or virtual events, ideally across a portfolio of events.

• Demonstrated ability to forecast and optimize campaigns against registration pace, event deadlines, audience composition, attendance, and ticket revenue goals.

• Experience driving digital subscription acquisition for B2B media, SaaS, information services, or similar products.

• Strong hands-on expertise with LinkedIn Campaign Manager, Google Ads, Microsoft Advertising, Meta Ads Manager, native advertising and retargeting platforms.

• Experience with analytics and marketing technology platforms such as GA4, Salesforce, Cvent, Omeda, and marketing automation and dashboarding tools, as well as campaign-tracking standards.

• Experience building forecasts and performance models using cost per registration, CPA, CAC, LTV, ROAS, conversion rates, attendance rates, and payback periods.

• Understanding of how event audiences create sponsor value and feed subscription and enterprise funnels.

• Demonstrated ability to manage budgets, analyze performance, and translate data into actionable business recommendations.

• Strong copywriting, creative-briefing, and landing- and registration-page optimization skills.

• Strong communication and collaboration skills, with the ability to work effectively across marketing, events, sales, sponsorship, editorial, creative, product, finance, and data teams.

• Ability to balance strategic planning with hands-on campaign execution in a fast-paced, deadline-driven environment.

Bonus Points If You Have

• Experience promoting B2B events in financial services, professional services, media, or market intelligence.

• Experience marketing a portfolio of paid-ticket and free events, including in-person and virtual formats.

• Experience connecting event registration and subscription data to CRM opportunities and revenue.

• Practical experience using AI-supported tools for campaign development, creative testing, reporting, or analysis.

Ready to Make an Impact?

Join Arizent and help shape how we connect professional communities through industry-leading events, journalism, and subscription products.

Apply today and help drive the next chapter of Arizent's growth.

Why Join Arizent?

At Arizent, we believe equal opportunity is more than a policy, it's a source of strength and innovation. We are committed to fostering an inclusive workplace where every employee feels valued, respected, and empowered to bring their authentic selves to work. Our Employee Resource Groups (ERGs) help build community, encourage connection, and play a key role in creating a supportive and enriching work environment.

We offer competitive compensation and a comprehensive benefits package designed to support your well-being and growth. Benefits include:

• Medical, dental, and vision coverage

• Disability and life insurance

• Paid vacation, sick, personal, and wellness days

• Parental leave and holiday pay

• 401(k) program

• Pre-tax transportation benefits

• Fitness reimbursement

Compensation is determined based on relevant experience, skills, qualifications, and the responsibilities of the role. Applicants are encouraged to include salary expectations in their cover letter.

Equal Employment Opportunity

As an equal opportunity employer, we provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, height and weight, protected veteran status, or any other protected status. This policy of equal employment opportunity applies to all terms and conditions of employment.