The Director of Marketing oversees integrated campaigns, cross-functional coordination, and budget management, ensuring operational excellence across various channels and aligning campaigns with brand values.
DIRECTOR OF MARKETING
Madhappy is a clothing brand for a community of optimists. Born in Los Angeles, 2017, the brand has built itself around an optimistic ideology, expressed through apparel, events, and experimental retail spaces around the world. Madhappy writes Local Optimist magazine, supports research and awareness in mental health through Madhappy Foundation.
About the job
Madhappy is looking for a full-time Director of Marketing.
This role is responsible for building the structure that enables creative ambition to execute seamlessly. You will oversee campaign orchestration & go-to-market, cross-functional alignment, budget visibility, and operational excellence across digital, retail, IRL, and partnership channels.
You must be based in or willing to move to Los Angeles to be considered for this position.
Responsibilities
Integrated Campaign Orchestration
● Partner with the VP of Marketing to build the full marketing calendar across campaigns, seasonal launches, and collaborations
● Serve as a the source of truth across teams to ensures that big ideas move through the organization cleanly, launch land on time, and every channel is aligned against a single source of truth
● Drive cross-channel GTM strategy in partnership with Social, Email/SMS, Paid, E-Commerce, Retail, PR, and Community
● Partner with the Creative Producer and internal production teams to Align creative production timelines with apparel development and merchandising milestones
● Ensure every campaign lands cohesively across digital, physical, and experiential touchpoints
Cross-Functional Coordination & Approvals
● Manage asset approvals with internal creative leadership and external collaborators, licensors, and brand partners
● Own cross-functional asset consistency across all marketing channelsOversee asset trafficking, version control, and final delivery across all platforms
● Create and distribute marketing rollout decks and internal GTM plans to ensure clarity and alignment across teams
Budget Management
● Partner with broader marketing team and producer to manage the day-to-day macro budget
● Track spend across campaigns, vendors, and channels, ensuring budgets are adhered to and communicated clearly
● Surface risks, tradeoffs, and resourcing needs proactively
Influencer Seeding Operations & Oversight
● Own the operational framework for all influencer seeding initiatives across Madhappy, planning + placing apparel buys for all initiatives in tandem with the buying team
● Partner closely with the Community Manager to plan, schedule, and execute seeding moments in alignment with campaign timelines and GTM strategy
● Oversee cross-functional coordination between Community, Creative, Production, and Logistics to ensure seeding initiatives are timely, on-brand, and operationally sound
● Manage approval flows for seeded talent, product drops, and partner gifting moments
Ensure consistent tracking, reporting, and post-campaign analysis of seeding efforts to inform future planning
Events + Activations Operations & Oversight
● Lead the operational planning and execution framework for all marketing events, retail activations, and brand moments
● Own timelines, budgets, approvals, and cross-functional coordination for events in partnership with the Community Manager, Retail, Creative, and Partnerships teams
● Ensure events are fully integrated into broader marketing calendars and campaign narratives
● Oversee vendor coordination, collateral asset delivery, staffing needs, and run-of-show planning
● Ensure post-event recaps, learnings, and documentation are captured and shared with leadership by the Community Manager
Systems, Process & Optimization
● Own and evolve marketing calendars, workflows, and tools to support scale and clarity
● Identify gaps in process and build systems that improve efficiency, visibility, and accountability
● Lead keystone campaign retrospectives and performance recaps to inform future planning
Qualifications
● 8–10+ years of experience in marketing operations, integrated marketing, or project management within fashion, lifestyle, or consumer brands
● Proven experience managing teams and leading cross-functional initiativesExceptional project management skills with the ability to juggle multiple launches simultaneously
● Strong understanding of multi-channel marketing ecosystems (digital, retail, IRL, partnerships)
● Experience managing budgets and collaborating closely with finance and creative counterparts
● Highly organized, detail-oriented, and process-driven—without being overly bureaucratic
● Confident communicator who can lead conversations across creative, executive, and external partner groups
● Deep alignment with Madhappy’s values of optimism, care, and intentional leadership
Benefits
● 15 days PTO, and 9 days sick pay annually
● Paid holidaysHealth, dental, and vision insurance with 75% premium coverage by Madhappy
● Retirement plans available
● $600 quarterly health stipends
● Employee discount and early access to products
About Madhappy
Madhappy is a clothing brand for a community of optimists. Born in Los Angeles, 2017, the brand has built itself around an optimistic ideology, expressed through apparel, events, and experimental retail spaces around the world. Madhappy writes Local Optimist magazine, supports research and awareness in mental health through Madhappy Foundation.
About Local Optimist
Local Optimist is a space for radical discovery and connection. By focusing on open conversations and mindful exploration, we orient people with reliable, optimistic resources — available at any moment.
About The Madhappy Foundation
The Madhappy Foundation™ is non-profit organization, 501(c)(3) with a mission to improve mental health globally. Through The Madhappy Foundation™, 1% of proceeds from every sale benefit our efforts to raise awareness, fund research, and positively impact the mental health movement.
Learn more here.
Madhappy Los Angeles, California, USA Office
900 South Santa Fe Avenue, Los Angeles, CA, United States, 90021
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