Director of Marketing

Who We Are

Summer is a Certified B Corp® with a mission to maximize savings for the 46 million Americans burdened by student debt. Summer combines policy expertise with innovative tech to help borrowers simplify college cost planning and student loan repayment, generating $278/month in savings per person. Watch our product overview and hear from our members on how Summer has put them on the path to becoming debt free.

Summer has raised $20 million to date from world-class investors, including QED Investors, General Catalyst, Greycroft, Rebalance Capital, SemperVirens, Foundation Capital, Story Ventures, NextView, Flourish Ventures, and the Financial Health Network. We've partnered with dozens of clients who pay for Summer to assist their employees and customers, including the city government of Alexandria, Virginia, the American Federation of Teachers, the American Diabetes Association, Asurion, Mattress Firm, and more.

Your Role

We’re looking for a dynamic Director of Marketing to take the reins of our marketing strategy and execution. In this high-visibility role, you will have the autonomy to set the direction, drive innovative campaigns, and shape the future of our brand. You’ll work closely with leadership, collaborate across teams, and make a direct impact on our growth. The ideal candidate has demonstrated success building brands and marketing B2B products to enterprise clients. If you’re ready to bring your bold ideas to life and thrive in a fast-paced, entrepreneurial environment in a role with a broad scope, this is the opportunity for you! Your scope will include:

• Marketing Strategy: Develop impactful B2B campaigns tailored for our buyer personas and respective position in the customer lifecycle in collaboration with the design, sales, product and client success teams.
• Demand Generation: Design and execute sophisticated, multi-channel demand generation programs targeted at our key buyers and ideal customer profiles. Create and optimize the marketing-qualified lead process in close partnership with the sales team.
• Brand Awareness: Drive growth in brand awareness across channels, including website users, social media engagement, and email click-through rates.
• Product Marketing: Owns product positioning and messaging in the market, regularly progressing our positions based on competitive and market trends and product advancements.
• Content Marketing: Produces an industry-leading content program, including thought leadership, customer stories, and sales collateral. This includes managing the Summer newsletter, blog, paid advertising, event and website copy, calling on domain expert writers as needed.
• Event Marketing: Drive the strategy and execution of events and sponsorships working closely with the Head of Commercial and the Sales team.
• User Engagement: Works closely with the Client Success Team to identify and create end user engagement strategies and collaterals. 
• Metrics and Operations: Own revenue operations platforms including CRMs (HubSpot) and sales marketing tools. Responsible for the ongoing monitoring, reporting and optimization of marketing and sales success metrics. 

Recommended Experience

• 6+ years of building and scaling marketing efforts with a focus on growth marketing and lead generation.
• Experience marketing to business buyers including the C-Suite. Strong ability to market to decision makers across roles and seniority.
• Enthusiastically and systematically focused on KPIs and analyzing performance, and using these insights to continuously optimize marketing’s impact on revenue and growth
• Must be agile, detail-oriented, and work with urgency

Added Bonus If You Have

• Financial wellness, benefits or student loan experience
• HR Tech experience
• Enterprise healthcare marketing experience

We are excited to work with teammates who are passionate about applying their talents in a fast-paced startup environment to tackle a major social issue of our time.

This posting is for a remote, full-time, non-exempt position based in the United States. The base salary for this position is $140,000 - $170,000 and will include equity and a full range of benefits.

Values

We're proud to be a mission-driven company with an inclusive culture. Our greatest asset is the set of values our team strives to embody every day: empathy, diversity, growth, determination, humility, and fun. Learn more about culture at Summer.

We also offer competitive salaries, significant equity allocations, healthcare coverage, 401(k) plans with an employer match, contribution toward student loan repayment, and flexible vacation/PTO. Summer supports a hybrid, flexible work environment and we welcome applicants from anywhere in the United States. 

Sound interesting? We look forward to hearing from you. Join us to help fix the system!

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Summer provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.