Marqeta is seeking a Director of Marketing Analytics to serve as the intelligence backbone of our go-to-market engine. This is a senior leadership role for someone who doesn't just measure marketing — they shape it. You will define how Marqeta understands marketing's contribution to revenue, build the analytical infrastructure and team to prove it, and partner across Marketing, Sales, Finance, and Revenue Operations to influence how we invest, prioritize, and grow.
You will own the full analytics remit for marketing: multi-touch attribution across a complex, Enterprise B2B buying journey, pipeline contribution and influenced revenue modeling, channel performance, campaign effectiveness, and executive-level reporting. Critically, you understand that attribution in B2B is a strategic narrative as much as a technical one. You know how to build models that earn trust from Sales leadership and the CFO, not just satisfy marketing curiosity.
We work Flexible First. This role can be performed remote within the United States or from our Oakland, CA or New York City offices. We’d love for you to join us!
NOTE: if you are based within 35 miles of our Oakland, California, New York City (Midtown) or London office, you will be expected to be in-office 2 days / week. The Talent team will share more details if selected for the Recruiter Interview.
The Impact You’ll Have- Define and own Marqeta's B2B marketing attribution strategy and partner with RevOps and Finance to land a measurement framework that Sales and the C-suite trust and use
- Build the connective tissue between marketing programs, media investments and revenue outcomes: pipeline sourced, pipeline influenced, deal velocity, win rate by segment, and CAC by channel
- Lead a team of marketing analysts, establishing operating rhythms, analytic standards, and career development frameworks
- Serve as a senior strategic voice in GTM planning, bringing data-driven POVs to budget allocation, channel strategy, ICP prioritization, and campaign investment decisions
- Partner with Demand Generation, Product Marketing, and Brand teams to design measurement frameworks and testing protocols.
- Own executive-level marketing reporting to the CMO, CFO, and Board: translate complex data into clear narratives about where marketing is creating enterprise value
- Build and maintain the marketing data infrastructure in partnership with Data Engineering, ensuring clean, unified data across Salesforce, Marketo, paid channels, and intent platforms
- Develop forecasting models that project Enterprise NAL pipeline contribution from marketing investments, informing quarterly planning and headcount decisions
- Lead the marketing org's AI and automation strategy for analytics, identifying where machine learning, predictive scoring, and AI-generated insights can accelerate speed-to-insight
- Establish a culture of experimentation by designing statistically valid tests across channels and campaigns, and building institutional knowledge from results
- 10+ years in Enterprise B2B marketing analytics, GTM analytics, or growth analytics, with at least 3 years in a people leadership role
- Experience with complex B2B GTM motions including ABM, enterprise sales cycles, partner-influenced deals, and multi-stakeholder buying journeys
- Deep expertise in B2B attribution modeling: you understand the fundamental challenges of attributing revenue in long sales cycles with multiple buying group touches, and you have built models that balance rigor with organizational adoption
- Strong command of how marketing fits into the full revenue engine — you can speak fluently with Sales, Finance, and RevOps about pipeline, coverage ratios, CAC, LTV, and go-to-market efficiency
- Proven ability to influence strategy: you don't just report what happened, you shape what happens next. You've used data to shift budget (such as Events, Paid Media, etc), change channel mix, or redirect a program — and you can point to the outcome
- Proficiency with the core marketing and revenue tech stack: Salesforce, Marketo (or HubSpot), BI tools (Tableau, Looker, or equivalent), data warehousing (Snowflake, BigQuery, or similar), and familiarity with ABM/GTM software (Demandbase, 6Sense, etc)
- Strong proficiency in SQL and experience working directly with warehouse data to validate models, investigate anomalies, and support ad hoc analysis
- Comfortable with statistical modeling, regression analysis, and cohort analysis — you know when to use a model and when a well-structured spreadsheet is more persuasive
- Strong communicator who can translate analytical complexity into executive-level narratives without losing nuance
- Experience in fintech, payments, embedded finance, SaaS, or financial services strongly preferred
- Familiarity with AI/ML applications in marketing analytics — predictive lead scoring, churn modeling, anomaly detection — and a point of view on where these create real leverage vs. hype
- Comfortable operating in ambiguity, building programs from scratch, and operating without a fully defined playbook
- Application Submission
- Recruiter phone call
- Hiring manager video call
- Virtual “Onsite” consisting of 3-4, 45 min Video Interviews
- Offer!
Marqeta is a Flex First company which allows you to choose your best working environment, whether that be from home or at a company office. To support Flex First, we calibrate pay to a competitive value according to working location. Compensation is aligned according to three tiers within the United States:
- National: A baseline tier that applies to most of the geographic territory of the United States.
- Premium: Slightly elevated from the National tier, and oriented toward a narrower set of higher cost-of-living areas, such as Los Angeles CA and Seattle WA
- Premium Plus: A tier for the most expensive working areas, like the San Francisco Bay area and New York City.
Visit this page or consult with a Recruiter to determine which tier would be applicable to you.
When determining salaries, we consider several factors including, but not limited to, skills, prior experience, and work location. The new-hire base salary range for this position is:
- National: $200,000 - $250,000
- Premium: $207,000 - $258,800
- Premium Plus: $214,100 - $267,600
We also believe in recognizing the contributions of our people. That's why we award annual bonuses to eligible employees, rewarding both individual performance and the success of the entire company.
Along with monetary compensation, Marqeta offers
- Multiple health insurance options
- Flexible time off – take what you need
- Retirement savings program with company contribution and after tax contributions
- Equity in a publicly-traded company and an Employee Stock Purchase Program
- Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
- Free therapy sessions, financial and professional coaching, and legal advice
- Monthly stipend to support our remote work model
- Annual “development dollars” to support our people growth and development
Marqeta is on a mission to change the way money moves. We’re one of the earliest enablers of embedded finance, a market opportunity sized up in the trillions. Our card issuing platform provides unprecedented flexibility and control for companies to issue cards, authorize transactions, and manage payment operations in real time. Marqeta is powering the most well known brands in the new economy (Block, Cash App, Affirm, Instacart, Doordash, Uber, Walmart, etc). You don’t need to be a Payments expert to join the Marqeta Team, let us help you with that. This is the opportunity of a lifetime to work with innovators around the world and unlock equitable financial access for all.
Marqeta’s Values– Solve for the Customer: With a deep understanding of our customers' business and empathy for their needs, we deliver products and services that drive their success. Earning and keeping their trust guides everything we do.
– Do What's Right: Knowing businesses and livelihoods depend on us, we pursue solutions that disrupt responsibly and deliver high-quality results that our customers count on. We own our work from start to finish.
– Simplify and Innovate: We approach challenges with curiosity and take smart risks. Innovation comes from finding better, simpler ways to achieve extraordinary outcomes.
– Win as a Team: We succeed together by embracing diverse perspectives and pushing each other to raise the bar. We lead with humility and set aside hierarchy to work as a team.
– Make it Count: We drive forward with focus and agility. With a sense of urgency and purpose, we get the job done, and done right.
Equal Employment Opportunity, Accommodations and Privacy
Marqeta is an equal opportunity employer committed to an inclusive workplace that fosters belonging. We do not discriminate based on race, color, religion, sex (including pregnancy, lactation, childbirth, or related medical conditions), veteran status or uniformed service member status, age, national origin or ancestry, citizenship or immigration status, physical or mental disability, gender identity, gender expression, sexual orientation, genetic information (including testing or characteristics) or any other characteristic protected by applicable law. We also consider qualified applicants with criminal histories, consistent with legal requirements.
Marqeta endeavors to make reasonable accommodations for applicants with disabilities. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please submit this form with your specific accommodation request.
Personal data that is provided as part of the application and recruitment process is processed in accordance with the Applicant Privacy Notice. Additional information for California residents can be found here.
Similar Jobs
What you need to know about the Los Angeles Tech Scene
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
