Director, Insights & Analytics

Golin is hiring an analytics leader to join our growing team on the West Coast. You will provide comprehensive data-driven insights and drive strategic business implications. Your role is to drive thought leadership and enable effective decision making to achieve client business goals.

In addition to working on high-visibility accounts you will also work cross-functionally with account management, creative, strategy and our media team. Our ideal candidate is experienced in data driven, customer-level marketing and communications analysis, is an excellent communicator and presenter, experienced in earned and digital public relations.

You build strong relationships, are collaborative, an expert at leveraging insights to forecast consumer needs, able to promote effective decision-making, proactively solving for business needs, have built deep client relationships, and are an effective data leader.

What you’ll do:

• Provide leadership for various client analytics projects (timeliness, quality, profitability, team management): planning, managing, leading, and presenting a wide variety of analytics projects from start to finish in close partnership with supporting analysts and account leads
• Develop analytical approaches to solving business problems and provide thought leadership including development of and delivery according to analytic roadmaps and project plans
• Think outside the box and take initiative to proactively identify and solve problems, collaborating with account leads to propose new opportunities and optimize workstreams
• Develop rapport and relationship of trust with key client personnel ranging from individual contributors to senior leadership, as well as internal account leads and supporting analysts
• Demonstrate masterful storytelling: mining and synthesizing varied sets of data for omnichannel views, displaying data visually and creatively, developing powerful presentations with concise, impactful narratives and timely, actionable learnings tied to business objectives
• Manage multiple resources and projects concurrently toward successful completion, including ongoing core workstreams and ad-hoc, quick-turn needs
• Serve as analytics expert spanning across earned, owned, and paid media.
• Measurement expertise including framework development, benchmarking and KPI setting, reporting, dashboards, and attribution

What you have:

• Bachelor’s Degree and a demonstrated passion for insights and analytics, digital, and experience being a key point of contact for one or more concurrent client relationships
• 10 years of experience, preferable within a Public Relations agency, with a background in earned media analysis and earned media measurement 
• Ability to think strategically and ‘big picture’, formulate appropriate analytic solutions to solve business needs and experience successfully selling them into clients
• A strong knowledge of digital analysis and research methodologies
• Ability to lead client relationships, driving business and goals, proactively providing solutions and ideas that align with the needs of the business, client, and team
• Highly motivated, collaborative team player with excellent leadership, communication, organizational and interpersonal skills:
• Good at developing relationships and building trust across diverse teams
• Exhibit confidence and command when presenting to all internal and external audiences
• Ability to think on your feet and manage productive workshops and brainstorms
• Communicate effectively with direct manager, senior management, and clients; synthesize relevant information on key milestones, success criteria, and risks
• Hands-on experience with most if not all the following analytic ecosystems and tools: Sprinklr, Talkwalker, Native platform analytics (YT, Google, Facebook, Twitter, TikTok, Pinterest, Snapchat, IG, etc.), Google Platform (Analytics, Optimize, Media), Tag management (Domo, Minerza)
• Advanced level user of Microsoft Excel and PowerPoint
• Ability to work in a fast-paced environment and juggle multiple tasks, projects; strong prioritization skills to meet deadlines
• Strong presentation, communication, and writing skills

About Golin: 

Golin is a progressive public relations agency with expertise ranging from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. “Go All In” is the agency’s ethos and commitment to bravery over mediocrity. 

Salary range: $94,000 - $165,000 

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations. 

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information to conduct an interview.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.

#LI-DNI