The Director of Growth Marketing will lead growth strategies, manage marketing programs, optimize pipeline performance, and develop a high-performing team. Collaboration with Sales, Product, and Customer Success is crucial.
The Director of Growth Marketing will own and scale the programs that drive enterprise pipeline growth, expansion revenue, and customer engagement across the lifecycle, and will work in close partnership with Sales, Product, and Customer Success to ensure growth programs directly support revenue goals in complex, enterprise buying environments.
This role is ideal for a senior growth leader who thrives on accountability, data-driven decision-making, and building repeatable engines that move the business forward.
Duties and Responsibilities:
Growth Strategy & Go-To-Market Leadership
- Own execution of Arcos’ growth marketing strategy, with a focus on priority industries and high-value enterprise accounts.
- Lead an account-based marketing (ABM) motion that drives pipeline creation, expansion revenue, and long-term customer value.
- Translate go-to-market strategy into integrated growth programs that influence awareness, deal velocity, and customer growth.
- Serve as a core partner in go-to-market planning, aligning marketing strategy tightly with sales priorities and revenue goals.
Revenue Programs & Performance
- Own the performance of integrated growth programs that influence awareness, engagement, pipeline velocity, and expansion within target accounts.
- Establish clear visibility into funnel health, pipeline contribution, and marketing ROI through scalable reporting and analytics.
- Continuously optimize messaging, channels, and programs based on performance trends and market feedback.
- Manage growth marketing budget and forecast marketing’s contribution to pipeline and revenue outcomes.
Team & Cross-Functional Leadership
- Lead and develop a high-performing team spanning sales development, demand generation, and customer lifecycle marketing.
- Set clear priorities, expectations, and accountability while fostering a culture of curiosity and continuous improvement.
- Partner closely with Sales, Product, and Customer Success to ensure growth programs support the full customer journey.
- Champion the use of AI and automation as strategic levers to scale impact, improve focus, and increase team effectiveness.
Requirements
Required Experience
- Proven success driving demand generation and ABM in an enterprise sales environment
- Experience in influencing pipeline, expansion revenue, and deal velocity
- Strong command of CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
- Analytical, outcome-driven mindset with a track record of using data to inform decisions
- Exceptional cross-functional collaboration and communication skills
- Ability to travel up to 30% travel, including domestic and international. The ability to travel by air is mandatory. Must possess a valid driver’s license and a Passport.
Desired
- 7+ years of progressive B2B marketing experience, including leadership responsibility
- Experience in B2B SaaS
- Familiarity with utilities and/or the public sector
- Comfort experimenting with AI-enabled tools to scale programs and insights
Top Skills
Hubspot
Salesforce
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