Senior Director, Growth Marketing

The Senior Director, Growth Marketing will be accountable for the full revenue funnel—awareness, acquisition, pipeline creation, acceleration, and expansion. You will lead the transformation to a sophisticated ABM engine, coach and elevate our BDR/SDR teams, and partner deeply with Sales, Product Marketing, RevOps, and Customer Success to deliver predictable, scalable growth. This role requires a builder with strong operational rigor, healthcare market understanding, and a proven track record of generating measurable pipeline and revenue in a B2B SaaS environment. 

Key Responsibilities 

ABM Strategy & Revenue Growth 

• Own the development and execution of TigerConnect’s ABM strategy focused on hospitals, IDNs, and enterprise health organizations. 

• Build targeted programs that align to priority account lists, buying groups, and multi-solution selling motions. 

• Implement a tiered ABM framework (1:1, 1:few, 1:many) supported by data, intent signals, segmentation, and orchestration across channels. 

• Partner with Product Marketing to align messaging, positioning, and content for each buying center. 

Pipeline & Revenue Accountability 

• Own pipeline generation goals across new logo, cross-sell, upsell, and channel programs. 

• Partner with Sales leadership to ensure tight alignment on pipeline coverage models, forecasting, conversion rates, and revenue targets. 

• Build predictable demand engines across digital, events, field marketing, campaigns, lifecycle, and customer marketing. 

BDR/SDR Leadership & Coaching 

• Coach, mentor, and develop BDRs & leads to hit activity, quality, and pipeline creation targets. 

• Implement a modern outbound motion aligned to ABM, including account coverage models, messaging frameworks, and sequencing strategies. 

• Coordinate Sales, RevOps, and PMM to ensure BDRs have the right tools, scripts, narratives, and enablement.  

Cross-Functional Leadership 

• Partner with Sales, Customer Success, PMM, Product, RevOps, and Executive Leadership to drive integrated go-to-market (GTM) strategies. 

• Align on account tiers, targeting criteria, ICP, buying groups, and expansion motions. 

• Collaborate with PMM and Brand on messaging, content, and narrative consistent with TigerConnect’s HCO platform strategy and market differentiation. 

Required Experience 

• 10+ years in B2B growth, demand generation, or revenue marketing—preferably SaaS. 

• 5+ years leading teams, including management of BDR/SDR functions. 

• Proven success building or scaling ABM programs in enterprise or mid-market organizations. 

• Experience driving pipeline and revenue outcomes in a complex, multi-product environment. 

• Strong understanding of the healthcare ecosystem (hospitals, IDNs, clinical workflows) or willingness to ramp quickly. 

• Strong analytical and operational skills, with a data-first approach to planning and optimization. 

• Excellent leadership, communication, and executive presence. 

Preferred Experience 

• Background in healthcare, health IT, or EHR-adjacent environments. 

• Experience supporting sales motions that compete directly or indirectly with large platforms like Epic. 

• Experience integrating acquired businesses or scaling marketing during portfolio expansion. 

• Demonstrated ability to build new programs from the ground up in a high-growth environment. 

What Success Looks Like | In your first 12 months, you will have: 

• Shifted TigerConnect to a fully operational ABM model. 

• Built a predictable, data-driven growth engine tied to pipeline and revenue KPIs. 

• Elevated BDR contributions and outbound sophistication. 

• Improved Marketing → Sales alignment and funnel conversion rates. 

• Increased penetration in Tier 1 hospital/IDN accounts. 

• Enjoy remote flexibility with teams across the US and globally - plus prime office space in Santa Monica, California 

• Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match  

• Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge) 

• Our flexible time off lets you work hard and play hard—on your schedule 

• Join a mission-driven team committed to making a real impact in the world of healthcare