Director, Growth Marketing

Director, Growth Marketing

• Department: Marketing
• Exempt, Base Salary Range:  $130k-200k plus Bonus.  Position eligible for additional incentives including Bonus, 401(k) match, health and welfare benefits, amazing culture, growth opportunity and more!!
• Hybrid Schedule, Monday-Friday, 8:00-4:30
• Position Location:  Position can either work in our San Diego, CA offices (La Jolla/UTC area) or our Orlando, FL offices (Maitland area).  We are open to remote candidates but only candidates residing in these (16) states:  California, Colorado, Connecticut, Florida, Georgia, Illinois, Maryland, New Jersey, Nevada, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Virginia.

The Director, Direct & Growth Marketing is responsible for shaping and leading FairSquare’s growth marketing channels with a focus on direct mail, paid media, digital and cross-channel integration. This role combines strategic leadership, hands-on execution, and strong vendor relationships to deliver high-quality leads, drive renewals, and accelerate company growth.

Reporting to the Vice President, Marketing Originations, the Director will manage the strategy and optimization across growth marketing channels, including direct mail and paid media. This includes the end-to-end direct mail process—list segmentation, creative development, production, vendor management, and analytics—while also driving the strategy and execution of integrated cross-channel campaigns. Success in this role requires an innovative marketer with proven expertise in channel evaluation and expansion, launching and scaling digital campaigns, building custom audiences with data providers, and developing lifecycle marketing initiativesthat fuel sustained growth.

Major Responsibilities

• Lead the strategy, planning, and execution of acquisition and renewal direct mail and growth marketing programs.
• Drive marketing channel evaluation and expansion, testing new platforms and scaling those that deliver profitable growth.
• Oversee cross-channel campaign integration, ensuring direct mail, digital, paid media, and email work seamlessly together and take lead on fully integrated campaigns.
• Launch, optimize, and scale digital marketing campaigns across paid, owned, and earned media channels.
• Partner with Data Science to leverage predictive modeling, segmentation, and AI to build precision-targeted campaigns.
• Develop and manage custom audiences with data providers to improve targeting and campaign performance.
• Lead go-to-market (GTM) growth channel execution for new product launches, including innovative offerings such as split pay solutions.
• Build renewal strategies with an emphasis on converting first-time renewed customers and growing lifetime value.
• Manage and nurture relationships with direct mail and digital vendors—driving efficiencies, securing cost savings, and ensuring top-quality production.
• Provide regular reporting, insights, and recommendations to senior leadership with a focus on scalable growth opportunities.
• Manage and grow direct reports, fostering a culture of innovation, accountability, and results.

Knowledge, Skills & Abilities Required

• 8+ years of progressive experience in growth marketing, with deep expertise in direct mail and digital channels.
• Proven track record of launching and scaling successful digital campaigns that drive measurable growth. CTV, paid social, and programmatic buying experience preferred.
• Experience building custom audiences with data providers and applying segmentation strategies.
• Expertise in campaign measurement, including A/B testing, attribution, MTM, and MMM.
• Direct experience managing external vendors across direct mail, digital, and paid media.
• Strong analytical, communication, and project management skills, with proficiency in Salesforce, Excel, and reporting tools.
• Ability to balance strategy and execution, pivot quickly, and deliver results under tight timelines.
• Financial services experience preferred.

Why FairSquare? 

• Growing, successful company preparing to almost double in size over the next three years

• Positive, energetic, passionate, business casual environment with management who committed to your success 

• Fantastic benefits package including a 401(k) match 

• Numerous employee events throughout the year, including our annual traditions such as a Day at the Del Mar Racetrack, Holiday Party, Employee and Family Picnic, sporting events and more. 

FairSquare and it’s family of brands has been serving the small business community since 1999. We have provided more than $3 billion in funding to over 50,000 customers to support their working capital and equipment financing needs. We are one of the country's largest private providers of small business loans, having funded more than $3 billion to help small businesses grow. Our personal approach helps strengthen small business owners and we pride ourselves on being a resource they can trust. We are believers in small business owners. 

FairSquare is an Equal Opportunity Employer.