Director of Education (EDU) Sales

ABOUT GUIDEBOOK:

Guidebook is a simple yet powerful event management software that lets you promote your event, manage registration and create an app in four easy steps with no technical skills required.

Thousands of organizations across the globe use Guidebook to create mobile applications for events, university campus open houses, venue guides, onboarding for associations, corporate training, and so much more. These apps help people stay organized, connect with their peers, and access more information - but it doesn’t stop there.

Our mission is to support the people who bring people together - event organizers. Events have never felt more important in building connections and helping shape and change minds in today’s fractured world. We are a driven team on a mission to elevate event experiences for everyone – and believe we can accomplish that while highly valuing balance, togetherness, and fun!

ABOUT THE JOB:

We are looking for a strategic and results-oriented Director of Education (EDU) Sales to take the helm of an incredibly successful vertical here at Guidebook. This is a critical leadership role with a clear mission: to drive significant revenue growth within our new and existing higher education customer base. Our product market fit and brand recognition are extremely strong in the EDU space, and growth here is central to our future strategy.

This is a hands-on, ‘player-coach’ role with initial heavy attention on playing. You will be responsible for the entire EDU revenue target. Your primary focus will be on direct selling, ruthlessly prioritizing and growing our key accounts, generating referrals, and closing new business opportunities. You will leverage a talented team of sales and customer success professionals, but your main priority will be on revenue generation.

You will be the strategic leader for the EDU vertical, working closely with marketing to shape our go-to-market strategy and with product to ensure our solutions continue to dominate the market. If you are a builder who is passionate about the education sector and has a proven track record of exceeding sales targets, this is the role for you.

LOCATION:

• This person must be based on the East Coast of the USA and be looking to work remotely. Your manager will be based in London, and the leadership team has members based in California and London, making us a truly global company!

• You will be expected to travel to customers and prospect campuses across the USA, as well as attend and exhibit at industry events & trade shows. Likely being on the road 1-2 times per month.

WHO YOU ARE:

• You have 5+ years of sales experience and a deep understanding of complex sales cycles.

• You have 2-3+ years of specific experience selling into the Higher Education market. You understand the unique challenges and opportunities within this vertical, and ideally carry forward existing relationships with potential buyers.

  • We believe you are much more likely to succeed if you’ve sold directly to Admissions and/or Student Affairs teams.

• You are a revenue-driven leader. While direct management experience is not a strict prerequisite, you have a history of leading by example and motivating teams to hit ambitious targets.

• You might currently hold a title like Sales Manager, Head of EDU Sales, Director of University Partnerships, or you might be a senior Account Executive ready to take the next step.

• You are a strategic thinker who can analyze a portfolio, identify high-growth opportunities, and build a plan to capture them.

• You thrive in a role where you can "own your own business," taking full responsibility for the success and growth of your vertical.

• You have experience using Salesforce or another CRM to manage your pipeline and forecast accurately.

• Ideally you would have experience selling Software-as-a-Service (SaaS).

WITHIN 1 MONTH, YOU’LL:

• Dive deep into our existing EDU customer portfolio to understand our strengths and identify the lowest-hanging fruit for immediate growth and getting us to our goals.

• Develop and present a strategic plan for the EDU vertical, outlining your key priorities, go-to-market approach, targets and any additional resources needed.

• Begin work partnering with our marketing team to build a robust event and demand generation plan tailored to the higher education market.

WITHIN 6 MONTHS, YOU’LL:

• Build a significant pipeline of new business opportunities with Ideal Customer Profile (ICP) accounts.

• Show tangible results and growing traction from a formalized customer referral program.

• Be on track to meet or exceed your initial revenue targets.

• Be on the road, meeting our largest accounts and prospects face to face on campus and at events.

WITHIN 12 MONTHS, YOU’LL:

• Have successfully achieved your ambitious annual revenue targets for both new business and customer expansion.

• Likely have proposed remodeled pricing and packaging to best serve our customers and maximize revenue for Guidebook.

• Have built a repeatable playbook for new and existing business sales and customer success processes.

• Be recognized as the go-to leader and expert for all things EDU at Guidebook, guiding the long-term strategy and growth of the vertical.

PERKS:

• 100% paid benefits: medical, dental, and vision.

• Short term and long term disability.

• Unlimited vacation time.

• 401(k) program with matching benefit.

• Stock options.

• Awesome company culture and fun virtual hangouts.

• MacBook and accessories to make you comfortable working from home.

• Awesome annual company retreats.

EQUAL OPPORTUNITY EMPLOYER:

At Guidebook, we're committed to cultivating an inclusive work environment for everyone – and we know that's best achieved, in part, with a diverse workforce. We're working on increasing diversity across the company. If you're looking to join a team that is smart, highly motivated, and also values work/life balance, we can't wait to hear how you can add to our growing culture!

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. If you want to help our team do amazing things, then we want to hear from you! Please send us a cover letter and resume.

COMPENSATION:

The annual salary range for this role, depending on relevant experience, is $140,000-175,000 (including variable quarterly bonuses).