Director, Editorial & Social Strategy

Your role at Dynatrace
Dynatrace is looking for a strategic and creative Director of Editorial & Social Strategy to lead the voice and vision of our editorial program. This person will oversee an integrated team of content leads focused on executive thought leadership, developer engagement, demand generation, partner content, and social media.
This is a highly cross-functional role that blends editorial leadership with operational precision. You'll unify content planning across multiple teams, ensure alignment with GTM campaigns and persona strategies, and elevate our storytelling across platforms. In the near term, your top priority will be strengthening the Dynatrace social media strategy, partnering closely with our Social Media Manager to scale our brand presence across channels.
Key Responsibilities
Content strategy & governance

• • Lead and mentor a team of content experts aligned to key personas and go-to-market priorities.
• • Set the editorial vision and manage strategic themes, content calendars, and brand alignment.
• • Develop repeatable frameworks for messaging, storytelling, and content reuse.

Social media & thought leadership activation

• • Build a unified social media strategy that reflects our key personas and strengthens Dynatrace presence by building channel specific strategies.
• • Guide team and internal partners on content planning, thought leadership amplification, and executive activation across channels.
• • Ensure social efforts are fully integrated with broader content and campaign initiatives.

Editorial enablement

• • Ensure narrative cohesion across all content by helping teams connect their work to Dynatrace core messaging, value pillars, and strategic themes.
• • Act as a strategic partner to content leads, helping them refine their ideas, sharpen positioning, and elevate storytelling across personas and funnel stages.
• • Guide the development of frameworks, messaging maps, and editorial guidance that help the broader team (and contributors) create high-quality content faster.
• • Review and advise on high-impact content and campaign assets to ensure they reflect our brand voice, tone, and differentiated point of view.
• • Collaborate with the content operations director to ensure editorial vision and enablement tools are well-integrated with planning and execution workflows.
• • Promote a culture of editorial excellence by championing clarity, depth, and audience relevance in every asset we publish.

Team leadership & development

• • Provide strategic guidance, mentorship, and editorial leadership to a high-performing content team, empowering each member to do their best work and grow in their craft.
• • Foster a culture of collaboration, creativity, and accountability where content leads feel supported, connected, and motivated to innovate.
• • Drive quarterly and annual planning cycles across the team, ensuring alignment with GTM strategy, campaign priorities, and business outcomes.
• • Lead capacity planning and resourcing decisions across content streams, helping the team prioritize effectively while maintaining high standards.
• • Serve as a coach and sounding board for team members, helping identify skill development opportunities, unblock challenges, and advance their career goals.
• • Champion cross-team collaboration by helping your direct reports build strong relationships across product marketing, campaigns, developer relations, and beyond.

What will help you succeed

• 10+ years in editorial or content marketing leadership roles in B2B technology.
• • Proven ability to lead content teams and unify strategy across diverse audiences.
• • Strong knowledge of social-first content planning and performance KPIs.
• • Excellent collaborator with experience in matrixed environments.
• • Deep understanding of enterprise software, developer ecosystems, or SaaS preferred.

Why This Role Matters
Content is central to how Dynatrace shows up in the market. This role ensures our voice is clear, credible, and consistent-whether we're engaging C-level buyers, inspiring developers, or accelerating demand. You'll be a key partner in aligning content with go-to-market strategy and shaping the way Dynatrace communicates across the buyer journey.
Why you will love being a Dynatracer

• A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
• Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
• A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
• An environment that fosters innovation, enables creative collaboration, and allows you to grow.
• A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
• A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
• A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.

The salary range for this role is $166,000 - $208,000. When determining your salary, we consider your experience, skills, education, and work location.