Founded in 2000, FAM Brands designs, manufactures, and sells men’s and women’s sportswear and active wear apparel to major retailers, big box stores, and specialty boutiques across the country and throughout the world. Our portfolio of proprietary brands features Marika, Wildfox, Three Dots, and Balance Collection, while a partial list of licensing partners includes Orvis, Jessica Simpson, Eddie Bauer, and Woolrich.
With the capacity to produce over 75 million units per year, our mission continues to be making top-quality apparel accessible to everyone at an impressive value and an irresistible price.
That's the FAM Brands difference.
About the Role:
We’re looking for a forward-thinking, fashion-driven Director of eCommerce to lead our growing digital commerce business across Amazon, 3rd-party marketplaces (e.g., Walmart.com, Target+, Nordstrom.com), and our owned DTC sites. The ideal candidate blends deep fashion eCommerce expertise with an AI-first mindset, leveraging modern tools and data-driven automation to scale smarter, faster, and more profitably.
📍 This is a full-time, onsite position based in Bell, CA, with our headquarters relocating to Beverly Hills, CA in January 2026.
Key Responsibilities:
Lead the strategy, execution, and performance management for our owned DTC sites, Amazon, and key 3rd-party fashion marketplaces.
Own the customer experience across all digital channels—including product discovery, site merchandising, content, UX, and conversion optimization.
Utilize AI-powered tools for content creation, personalization, predictive analytics, and merchandising (e.g., ChatGPT, Jasper, Klaviyo AI, Dynamic Yield, Feedonomics AI, etc.).
Drive customer acquisition, retention, and growth through omnichannel strategies—across email, paid social, search, marketplaces, and affiliate—supported by automation and real-time data.
Lead marketplace-specific strategies (Amazon Seller/Vendor Central, Walmart Connect, etc.) to grow share of voice, drive traffic, and maximize profitability.
Own the digital P&L, forecast sales, monitor KPIs, and make data-backed recommendations to hit growth targets.
Partner cross-functionally with creative, product, marketing, and operations teams to align brand vision with commercial performance.
Stay current on AI innovation, digital commerce trends, and evolving consumer behavior.
Qualifications:
8+ years of eCommerce experience, with at least 3 years leading digital initiatives in the fashion/apparel industry.
Demonstrated success managing both owned DTC sites and marketplace channels (Amazon, Walmart.com, Target+).
Strong command of eCommerce tools (e.g., Shopify, Klaviyo, Google Analytics, Meta Ads) and AI platforms used in content, marketing, and personalization.
Deep understanding of fashion merchandising, brand positioning, and the digital customer journey.
Analytical and creative thinker with experience managing digital P&L and growth initiatives.
Bachelor's degree in Business, Marketing, or a related field; MBA or fashion industry background a plus.
Preferred Experience:
Familiarity with tools like Salsify, ChannelAdvisor, or feed management systems.
Experience working with both premium and mass fashion brands.
Exposure to international digital commerce and localization strategies.
COMPENSATION
At FAM Brands, we are committed to fair and transparent compensation. Salary ranges for positions are based on job level, location, and market data. We offer competitive benefits and are dedicated to equal pay for equal work. Specific salary offers depend on each candidate’s qualifications and experience. FAM Brands also offers all employees participation in our annual bonus program (Non-Sales) or commission program (Sales).
California Consumer Privacy Act (CCPA) Notice for Job Applicants
FAM LLC values your privacy. This notice outlines our practices regarding the personal information of job applicants in compliance with the CCPA.
What We Collect: We collect information you provide in your job application, including contact details, educational and employment history.
Purpose: We use this information to evaluate your application and manage the hiring process.
Disclosure: Your personal information may be shared with service providers assisting with recruitment and as required by law.
Your Rights: Under the CCPA, you have the right to access and request deletion of your personal information and to not face discrimination for exercising these rights.
For questions or to exercise your rights, contact [email protected].
By applying, you acknowledge you understand our privacy practices.
Top Skills
FAM Brands Bell, California, USA Office
5553 Bandini Blvd, Building B, Bell, CA, United States, 90201
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