Director Digital Strategy

Who are we hiring?

The Director of Digital Strategy & Experience is responsible for defining and driving the company’s digital strategy across content, experience, performance, analytics, and lifecycle marketing. This role owns the end‑to‑end digital customer journey across all digital touchpoints and ensures digital channels support business objectives through strong content, discoverability, performance, and website health. The role leads a multidisciplinary team and works closely with product, engineering, creative, and marketing stakeholders to deliver best-in-class digital experiences that drive engagement, conversion, and retention.

What will you do?

Digital Strategy & Optimization

• Own Sphere’s end‑to‑end digital strategy, including content, discoverability, performance, and analytics, ensuring alignment with brand, marketing, and business goals
• Collaborate with product and engineering teams to develop and optimize company websites and digital platforms, ensuring best-in-class user experience, accessibility, and conversion
• Drive end-to-end customer journey mapping and optimization across acquisition, engagement, conversion, and retention
• Oversee the digital content ecosystem including web, email, landing pages, and owned media channels
• Ensure robust digital tracking and attribution across all digital touchpoints using GA4, Looker, and similar martech tools.
• Establish frameworks for personalization, dynamic content delivery, and audience segmentation across digital touchpoints
• Own the experimentation program, designing and executing A/B and multivariate testing across digital channels to continuously improve performance, UX, and conversion
• Partner with product and engineering teams to inform roadmap priorities, define requirements, and ensure seamless delivery of digital experiences
• Lead the strategy and governance of the headless/composable CMS architecture, ensuring content operations are scalable, modular, and efficient across platforms and channels
• Define, monitor, and manage digital KPIs and measurement frameworks; leverage analytics and insights to inform strategy, optimize performance, and communicate results to stakeholders
• Identify and evaluate emerging technologies, tools, and platforms to enhance digital capabilities and maintain competitive advantage

Organic Discovery & Content

• Lead content strategy across owned digital channels, ensuring messaging consistency, brand alignment, and audience relevance.
• Collaborate with creative, editorial, and marketing teams to produce high-quality, optimized content across formats
• Develop processes (and tools) for regular content audits and updates, addressing issues and opportunities for improvement in real time.
• Develop and execute a comprehensive SEO, GEO, and organic content strategy to drive discoverability, traffic, and engagement; leverage AI-driven search, semantic content strategies, and structured data to improve visibility across evolving search ecosystems (traditional search, voice, AI overviews, LLMs)
• Oversee technical SEO (on-page optimization, content architecture, link-building strategies, site architecture improvements, schema markup, page speed optimization, server-side rendering); identify and advocate for technical SEO improvements to enhance site crawlability and performance.
• Monitor and analyze organic performance metrics, competitive landscape, and algorithm updates to proactively adapt strategies

Lifecycle & CRM Marketing

• Own the strategy and execution of lifecycle marketing programs across email, push, SMS, MMS, and other direct channels
• Develop segmentation, personalization, and automation strategies to nurture audiences through the customer lifecycle
• Optimize customer retention and reactivation strategies through data-driven insights and experimentation
• Ensure CRM and marketing automation platforms are leveraged effectively to drive engagement and revenue

People Leadership and Cross‑Functional Collaboration

• Lead and mentor a team of digital marketing professionals with clear expectations, performance standards, and accountability
• Foster a culture of collaboration, experimentation, continuous learning, and data-informed decision-making
• Serve as a strategic partner to marketing, creative, product, engineering, and analytics teams
• Present strategic recommendations, performance insights, and digital roadmaps to senior leadership
• Manage relationships with external agencies, vendors, and technology partners
• Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site.  

What do you need to succeed?

• Extensive digital marketing and web experience with demonstrated effectiveness in driving engagement, conversion, and retention across multi-channel (email, SMS/MMS, paid, and owned) ecosystems.
• 5+ years leading cross-functional digital teams, including SEO/GEO, UI/UX, analytics, content, and lifecycle/CRM marketing with proven track record owning end-to-end digital ecosystems (website, content, performance, lifecycle channels)
• Deep expertise with headless/composable CMS platforms (e.g., Hygraph, Optimizely, or equivalent), including content modeling, API-driven delivery, and multi-channel publishing
• Proven track record designing and scaling experimentation programs (A/B and multivariate testing), with hands-on experience using tools such as Optimizely
• Deep understanding of SEO (technical, on-page, content), GEO, organic search trends, and evolving search ecosystems (AI overviews, zero-click, voice search)
• Experience with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud, Attentive, HubSpot, Marketo, or equivalent)
• Expertise in digital analytics platforms (Google Analytics 4, Adobe Analytics) and data visualization tools (Tableau, Looker, or equivalent)
• Demonstrated ability to develop and execute customer journey strategies across acquisition, engagement, conversion, and retention
• Experience managing relationships with external agencies, technology vendors, and platform partners
• Strong understanding of web performance optimization, accessibility standards (WCAG), and UX best practices
• Experience in entertainment, hospitality, or live events, with familiarity with ticketing ecosystems and event-based customer journeys
• Demonstrated leadership ability with a record of mentoring and developing high-performing teams.
• Exceptional communication and project management skills, with the ability to manage complex initiatives, influence cross-functional partners, and deliver results in a fast-paced, collaborative environment.
• Financial and strategic acumen, including experience managing marketing budgets and tracking ROI.

#LI-Onsite