Director of Demand Generation

Crux is the capital markets platform changing the way clean energy and manufacturing projects are financed in the U.S. Crux’s capital markets platform, software platform, market intelligence, and expert team help developers and manufacturers unlock financing.

Our team of 65+ is composed of experts in renewable energy, project & corporate finance, tax equity and tax credits, policy, and technology and AI.

We have raised $77 million in capital from some of the best venture and strategic investors, including Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Ardent Venture Partners, Pattern, Clearway, EDFR, Intersect, LS Power, Orsted, Hartree Partners, Liberty Mutual Strategic Ventures, MassMutual Ventures, and OMERS Ventures.

Energy demand is growing for the first time in 20 years, driven by surging manufacturing, transportation, electrification, and data centers. Simultaneously, hundreds of billions of dollars are being invested in domestic supply chains for critical minerals and components. Developers and manufacturers will require trillions of dollars in capital to meet growing needs.

Before Crux, the capital markets supporting this transformation remained opaque, fragmented, and complex. At Crux, we recognized the missing infrastructure: a central capital markets platform designed specifically for the next century of American energy and industry. We unlock faster decision making, lower cost of capital, and accelerated investment.

We're seeking an experienced Director of Demand Generation to build and execute comprehensive strategies that drive customer acquisition, engagement, retention, and revenue growth. This role combines traditional lifecycle marketing with demand generation responsibilities, owning the entire customer acquisition and retention funnel for our complex, multi-product platform.

You'll be responsible for creating sophisticated, data-driven marketing programs that generate qualified leads and guide prospects through our unique marketplace-driven sales process across three distinct product lines, each with multiple SKUs and diverse personas. This is a high-impact leadership role perfect for a strategic marketer who thrives in a fast-growing environment at the intersection of climate, technology, and finance.

Team leadership and growth

• Inherit and lead one direct report while immediately hiring two additional team members, with more to follow in 1H2026

• Build and scale a high-performing marketing team that will grow significantly throughout 2026

• Develop team members across multiple marketing disciplines including growth marketing, ABM, and outbound campaigns

• Create career development paths and mentorship programs as the team expands

Demand generation and customer acquisition

• Own end-to-end demand generation strategy across all three product offerings: transferable tax credits, debt financing, and tax & preferred equity

• Drive qualified lead generation and pipeline growth through multiple channels and marketing motions

• Oversee development and execution of sophisticated prospect targeting strategies for developers, manufacturers, investors, corporate finance teams, and financial institutions

• Guide creation of demand generation programs tailored to different customer segments and transaction types

Multi-channel marketing execution

• Lead growth marketing initiatives including digital advertising, content marketing, SEO, and conversion optimization

• Direct account-based marketing (ABM) strategies for high-value enterprise prospects in clean energy and financial services

• Manage cold outbound campaigns and sales development programs to generate new business opportunities

Lifecycle marketing and retention

• Design comprehensive nurture programs that move prospects through our marketplace-driven sales process

• Build marketing automation workflows that support our tech-enabled services model and complex transaction cycles

• Create customer retention and expansion programs that increase transaction volume

Marketing technology strategy and AI integration

• Architect and implement a modern martech stack that leverages AI and automation to scale marketing operations efficiently

• Champion the adoption of AI-powered tools for content personalization, lead scoring, attribution modeling, and campaign optimization

• 8+ years of marketing experience with 3+ years leading demand generation and lifecycle marketing teams

• Proven track record in B2B marketing with demonstrated results in customer acquisition and revenue growth across inbound, outbound, and ABM

• Experience managing multiple marketing motions simultaneously

• Strong leadership experience with ability to hire, develop, and scale high-performing teams

• Analytical mindset with experience in marketing attribution, funnel optimization, and ROI measurement

• Demonstrated experience building and optimizing martech stacks that include AI-powered tools

• Proven track record of using AI to improve marketing efficiency, including content velocity, personalization at scale, and campaign performance

Preferred qualifications

• Experience in financial services, investment banking, energy, or climate tech

• Knowledge of marketplace business models and transaction-based revenue streams

• Familiarity with tax equity, project finance, or clean energy industry dynamics

• Understanding of regulatory requirements in financial services marketing

• Backing, traction & brand:

  • We have raised $77 million in capital from some of the best venture and strategic investors, including Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Ardent Venture Partners, Pattern, Clearway, EDFR, Intersect, LS Power, Orsted, Hartree Partners, Liberty Mutual Strategic Ventures, MassMutual Ventures, and OMERS Ventures.

  • Have been profitable and are growing exponentially

  • We have closed over 120+ transactions in just the last 2 years, facilitating billions of dollars of capital flowing into renewables projects

• Culture & working dynamic

  • Remote-first operating model: Work from anywhere in the US and Canada, or work out of our optional offices in DC (open), NYC (opening Q1’26). Optional co-working opportunities with co-workers in Bay Area, Seattle, Denver, Boston, LA, and beyond.

  • High growth & high ownership culture: We grow quickly by giving extremely talented people a lot of responsibility.

  • Best of financial services & technology: We have brought together a team that are experts in clean energy finance, and the best technologies. Use your expertise while getting to be on the cutting edge of applying AI to your day and your clients’ experience.

  • Regular team offsites: We sustain culture by bringing the entire company together 3 times a year. Individual teams may also meet up more frequently.

• Benefits

  • Healthcare: We cover 100% of premiums for employees with a variety of plans on Aetna (nationwide) and Kaiser (WA and California) and subsidize 70% for dependents (total as a group), if relevant.

  • Dental & vision: We cover 100% of premiums for employees and 50% for dependents (each), if relevant.

  • Holidays: 10 company holidays per year.

  • Paid time off: 20 days per year.

  • 401k: We support a 401k account but don't have a matching program set up at this time (typical for an early-stage startup).

  • Parental leave: 16 weeks for birthing parents and 12 weeks for non-birthing parents.

• Compensation:

  • Total cash compensation: $190,000 - $250,000, depending on years of exp/leveling. Including company wide bonus tied to revenue goals. Not inclusive of equity value.

  • Stock options in a rapidly growing company.
    Values

    • Care for each other: We want to work on a team where people support each other - in their growth, in their work, and towards our shared mission. When we do that, we have fun.

    • Build and improve rapidly: We move quickly. To do that, we focus, consistently ask ourselves if we are prioritizing the right things, and execute them as best as possible.

    • Focus unremittingly on customers: Our first obligation is to our customers and partners, and we keep their needs front and center in everything we do.

    • Demonstrate ownership: We are all owners of Crux. This is our team, our company, our product and we show that to each other.

    • Convene a team that reflects the breadth of experiences in the country: We’re building a team with a wide range of backgrounds and a culture where everyone can thrive.

We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.