Own end-to-end inbound demand generation across SEO, content, paid, ABM, partners, and events. Build AI-driven content and lead-gen systems, manage six-figure digital and events budgets, map and score hauler ICP accounts, drive measurable pipeline growth, and coordinate conversion experiments with GTM Engineering.
TrashLab is the AI-native operating system for waste and recycling haulers across the US and Canada. We replace legacy point solutions with modern technology and AI agents that do real work in the truck, at the scale house, and on the phones. Our platform runs the full operational stack: CRM, billing, dispatch, routing, scale and recycling workflows, driver app and customer portal. Haulers use TrashLab to grow revenue and better serve their customers.
Since launching in 2023, TrashLab has scaled rapidly: live in 40+ states across hundreds of haulers and revolutionizing a $100B+ category with cutting edge technology. And our ambition goes beyond software — over time, we aim to become the financial and operational network that powers the industry. We recently completed our Series A from top-tier investors, and we're hiring a smart, ambitious team that will define what modern hauler technology will look like for the next decade. We move fast and care deeply about the operators we serve. Learn more at trashlab.com.
About the role
We're hiring a Director, Demand Generation to own inbound pipeline end-to-end — the demand-gen obsessive who turns a meaningful six-figure digital budget and a stable of AI agents into the pipeline this company runs on: SEO, content, paid, and an AI-led lead-gen stack.
You will own inbound MQLs and pipeline contributions across every channel. This role reports directly to the CEO.
You will
- Own all demand generation — SEO, content, paid search and social, programmatic, ABM, partner and co-marketing, and events — driving >40% of net-new pipeline, 3x inbound MQLs, and 10x search visibility by month 6.
- Manage a meaningful six-figure annual digital marketing budget plus a substantial trade show and conference budget, both expanding materially each year. Pick the bets, kill what's not working, double down on what is.
- Build the AI-driven content engine: programmatic SEO at scale, automated competitor and ICP research, and AI-assisted content production.
- Map and harvest the entire US/Canada hauler ICP, stand up non-form lead identification, retargeting, and account-level scoring — and hand a clean, scored list to BDRs and AEs daily.
- Own the website, blog, customer stories, and product launches; coordinate with the GTM Engineer on conversion experiments, demo environments, and landing pages.
- Position TrashLab as the AI-native, modern alternative to the legacy incumbents — own the narrative and the keyword real estate that comes with it.
You are a great fit if
- You have 7+ years in B2B SaaS demand gen, with at least 3 years owning the function as a Director or Head — not just a senior IC.
- You write code or AI scripts to solve marketing problems — Python, JS, scraping, n8n/Zapier, custom GPT agents — and you actually ship.
- You've personally driven 5x+ organic traffic growth (or equivalent paid efficiency gains) at a B2B SaaS company in the last 3 years, and you can show the chart.
- You're fluent in HubSpot (or Marketo/Pardot), GA4, Search Console, SEMrush/Ahrefs, Clay, Apollo, or equivalents.
- You think in funnels and unit economics — CPL, MQL→SQL, CAC payback, blended LTV/CAC — not vanity metrics.
- You have a vertical SaaS background (field service, construction tech, fleet/logistics, FinTech) — strongly preferred.
Compensation
Salary is competitive with equity. Benefits include unlimited PTO, health, vision, and dental insurance, and 401k.
TrashLab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, sex, gender identity, sexual orientation, age, disability, veteran status, or any other protected characteristic under applicable law. Employment with TrashLab is at-will, and this job description is not a contract of employment. Responsibilities, qualifications, and benefits are subject to change at the company's discretion.
Similar Jobs
Automotive • Greentech • HR Tech • Sales • Software
Own KPA’s company-wide demand generation strategy, pipeline targets, budget, forecasting, attribution, and marketing technology roadmap. Build scalable go-to-market, account-based, expansion, AI, and measurement programs while partnering with Sales, Product, Client Success, and Revenue Operations. Lead the demand team and agencies, establish funnel governance, present performance to executives and the board, and develop the organization and capabilities needed for long-term growth.
Top Skills:
Abm PlatformsAIBusiness IntelligenceHubspotIntent PlatformsMarketing AutomationMarketoPardotSalesforce
Software • Cybersecurity
Leads global B2B SaaS demand generation strategy, integrated campaigns, pipeline performance, lead lifecycle management, account-based marketing, AI-enabled marketing capabilities, budgets, and a growing team. Partners with Sales, Revenue Operations, Product Marketing, Content, and Customer Success to improve conversion, pipeline coverage, attribution, and revenue outcomes across North America, Australia, APAC, and EMEA.
Top Skills:
Account-Based MarketingAi-Enabled Marketing ToolsAnalytics PlatformsCRMDigital AdvertisingHubspotIntent PlatformsMarketing AutomationPaid SearchReporting PlatformsSeo
HR Tech
Leads TriNet’s enterprise-wide demand generation strategy, team, campaigns, lifecycle marketing, lead operations, analytics, ABM initiatives, and budget. Drives scalable pipeline growth across products, markets, and channels by aligning marketing and sales, optimizing lead qualification and conversion, managing performance KPIs, and developing innovative programs. Requires executive-level leadership, data-driven decision-making, marketing automation and CRM expertise, and extensive B2B demand generation experience.
Top Skills:
Analytics DashboardsCrm SystemsEmail MarketingHubspotMarketing Automation PlatformsMarketoPardot
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
