Director, Demand Generation and ABM

Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $35 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency.

As Head of Demand Generation & ABM, you’ll own the full funnel—from pipeline building to partner co-marketing to account-focused growth. You’ll lead tradeshow strategy, partner marketing, marketing ops, and ABM programs that fuel growth at scale. In this role you’ll be a bridge between Sales, CS, and Marketing—building repeatable, data‑driven systems that accelerate both new logo acquisition and expansion in named accounts.

• Design, execute, and optimize demand-generation programs across channels (paid, digital, content, events) to drive pipeline growth
• Lead account-based marketing (ABM) strategies for target accounts: segmentation, personalization, expansion motions
• Plan and manage tradeshows and partner co-marketing programs end-to-end
• Establish and run marketing operations: data hygiene, attribution, campaign systems, lead scoring, SDR/Marketing handoffs
• Coordinate with Product Marketing and Content to create campaigns, offers, and messaging for high-potential segments
• Monitor, analyze, and report on campaign performance and ROI—translate insights into scalable repeatable tactics
• Manage budgets, vendors, and external agencies where needed
  

• You’re constantly analyzing data and optimizing to find leverage points across funnel stages
• You proactively reach across the org—Sales, CS—to uncover needs and translate them into demand strategies
• You own the systems and processes—campaigns don’t “just happen”
• You’re scrappy: you try new tests, learn quickly, drop what doesn’t work, scale what does
• You lead from the front: even as the team grows, you remain hands-on in critical campaigns

• Marketing-sourced pipeline and influenced pipeline grow quarter over quarter
• ABM programs generate measurable pipeline and accelerate deals in target accounts
• Trade shows and partner programs deliver consistent ROI and new leads
• Marketing operations are stable and scalable: low data leakage, clean attribution, clear handoffs
• Increased win rate or deal velocity in target segments
• The team becomes a dependable growth engine, scaling without breaking foundational systems

• 12+ years in B2B software marketing, with increasing scope and responsibility
• Demonstrated success owning demand gen and ABM programs—end-to-end
• Strong marketing operations background: CRM, MAP, attribution, lead scoring
• Experience managing tradeshows, partner marketing, budgets, and external agencies
• Loves defining scalable repeatable processes
• Deep analytical orientation: comfortable with data, experimenting, iterating
• Proven collaborator—thrive working cross-functionally in GTM orgs
• Excellent communicator with the ability to distill complexity into clarity
• Bonus: experience in analytics, measurement, or a related space

• 100% Remote

• Competitive Total Rewards and flexible paid time off
• Opportunities to give back through Measured for Good
• Engaged, diverse, and curious culture
• Award-winning technology powered by an agile, collaborative team