Director of Demand Generation & ABM

Director of Demand Generation & ABM 
Compensation: $140,000-$160,000 per year depending on experience

We are a global, remote-first company. For this role, we are open to US-based candidates in the following states: AZ, CO, CT, DC, FL, GA, HI, IL, LA, MA, MD, MI, MN, NC, NJ, NY, OH, PA, RI, SC, TN, TX, UT, VA, WA, and WI, with preference to US Eastern time zone residency. 

At Exactera, we stand at the intersection of human and machine intelligence, helping global enterprises transform corporate tax with AI-powered SaaS solutions. Backed by Insight Partners and Savant Venture Fund, with $100M+ in funding, we’re scaling rapidly — and we need a Director of Demand Generation & ABM to accelerate our next stage of growth. 

Role Overview:

We’re looking for a strategic yet hands-on marketing leader who can design and execute demand generation strategies that directly drive pipeline and revenue. Reporting to the VP of Marketing, you’ll fill a critical gap in our lean, high-performing team by owning digital marketing, ABM, and demand generation programs that amplify Exactera’s AI-focused positioning and deliver measurable growth. 

This role is ideal for someone who thrives in a lean environment — a builder who is both strategic and scrappy, able to develop the playbook, execute campaigns, and optimize along the way. 

What You’ll Do: 

• Own and execute the demand generation strategy, driving pipeline growth through multi-channel campaigns. 
  
• Lead digital acquisition and ABM programs across Google, LinkedIn, 6Sense, review sites, and other platforms.
   
• Partner with external agency to improve AI search visibility and optimize SEO. 

• Build integrated campaigns in partnership with content, events, and sales to accelerate deal velocity. 

• Test, measure, and optimize campaigns, ensuring marketing investment ties directly to revenue outcomes. 

• Leverage AI tools and emerging technologies to enhance targeting, campaign optimization, personalization, and reporting. 

• Manage agencies, tools, and vendors while ensuring strong ROI. 

• Work cross-functionally with Sales and Product to align messaging, target accounts, and campaign priorities. 

• Report on campaign impact, pipeline contribution, and spend efficiency using GA4, Salesforce, and Tableau. 
  

What We’re Looking For 

• 8–12 years of B2B SaaS marketing experience, with significant focus on demand generation, ABM, and digital growth marketing. 

• Strategic thinker who is equally comfortable rolling up their sleeves to execute campaigns. 

• Strong expertise in SEM, paid media, ABM platforms (6Sense), and marketing automation (Marketo/HubSpot). 

• Proven track record of building programs that create pipeline and accelerate revenue. 

• Exceptional communication and collaboration skills; comfortable working closely with Sales. 

• Data-driven, scrappy, and energized by working in a lean team environment. 
  

Why Join Us 

• Drive demand generation strategy for a fast-growing, AI-focused SaaS company. 

• Work in a lean, collaborative, global, remote-first team. 

• Competitive compensation & benefits (health, 401k, parental leave, generous PTO, Summer Fridays, and more). 

• Backed by top-tier investors, we’re poised for breakout growth — and you’ll be at the center of it.