Director, CRO

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA 

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

Location: Remote or New York, NY / Los Angeles, CA

Overall Purpose: We are looking for a Conversion Rate Optimization (CRO) Director to lead our client CRO scopes, taking charge of improving clients’ website and funnel performance. This is a senior role for a data-driven optimizer who can set strategy and also be hands-on in execution as we grow the team. The CRO Director will design and implement methodologies to systematically increase conversion rates – running A/B tests, analyzing user behavior, and applying UX best practices – all while hitting key client KPIs for growth. In our fast-paced, results-focused environment, you will collaborate with creative, media, and technical teams to deliver measurable improvements, and you’ll lay the foundation for a high-performing CRO team under your leadership.

KEY AREAS OF RESPONSIBILITY:

• Establish and refine the CRO practice within the agency by developing standardized processes, best practices, and frameworks for conversion rate optimization. Define the tools, techniques, and KPIs that will govern how we approach improving conversions for clients
• Lead and execute CRO strategies for client websites and landing pages, focusing on data-driven experimentation and continuous improvement. This includes creating a pipeline of hypotheses and running A/B or multivariate tests to validate changes in page design, layout, content, or user flow that could lift conversion rates
• Analyze user behavior and conversion funnels using quantitative data (web analytics, click-through rates, drop-off points) and qualitative insights (heatmaps, session recordings, user feedback). Identify points of friction or barriers in the user journey and prioritize opportunities for optimization
• Collaborate with UX/UI designers and developers to implement test variations and site changes. Ensure that all experiments are set up correctly (proper segmentation, tracking, etc.) and that winning test variations are smoothly rolled out without negatively affecting site functionality or SEO
• Work closely with cross-functional teams – including the paid media team, email/CRM team, creative/content team, and SEO team – to ensure CRO efforts complement and enhance broader marketing campaigns. For example, coordinate on landing page requirements for ad campaigns or ensure page load speed and mobile experience are optimized for traffic from all sources.
• Monitor and report on CRO performance for each client, highlighting the impact of optimization efforts. Track key metrics such as conversion rate, bounce rate, click-through rate, average order value, or other client-specific KPIs (like lead form submissions, etc.), and quantify the uplift from CRO initiatives. Provide clear, actionable reports and presentations to clients that demonstrate ROI and insights gained from testing
• Mentor and train team members as the CRO department grows. In the early stages, you will be very hands-on (designing tests, analyzing data yourself), but over time you will recruit, hire, and manage CRO specialists/analysts. Develop their skills and foster a culture of rigorous testing and continuous iteration
• Stay at the forefront of conversion optimization trends and tools. Continuously research new CRO techniques, UX design trends, personalization strategies, and neuromarketing insights. Evaluate and implement tools for experimentation, user research, and personalization (such as Optimizely, Google Optimize (or its successor), VWO, Hotjar, etc.). Introduce innovative approaches (like AI-driven personalization or advanced segmentation) when appropriate to give our clients a competitive advantage
• Support business development and account growth by showcasing our CRO capabilities to prospective clients. Partner with sales and account teams in pitching CRO services to new clients or upselling to existing ones, utilizing case studies and thought leadership. Position CRO as a critical lever for achieving clients’ growth and revenue goals
  

EXPERIENCE/KNOWLEDGE REQUIRED:

• 7+ years of experience in conversion rate optimization, web analytics, or UX optimization roles. A strong record of improving conversion metrics for websites or digital products (e-commerce, SaaS, or lead generation sites) – including a portfolio of successful optimization projects or case studies – is essential
• Hands-on expertise with CRO and analytics tools: proficiency in A/B testing platforms (e.g., Optimizely, VWO, Adobe Target, Google Optimize), user behavior analysis tools (e.g., Hotjar, Crazy Egg for heatmaps), and web analytics (Google Analytics) is required. Should be comfortable setting up experiments, segmenting audiences, and ensuring statistical validity in test results 
• Strong analytical and quantitative skills. Deep understanding of statistics as applied to experimentation (confidence intervals, statistical significance, sample size considerations) and the ability to interpret test results correctly. Experience with data analysis tools (Excel, SQL, or even statistical software) to dig into conversion data is a plus
• Excellent UX/UI sensibility and knowledge of e-commerce best practices. Able to analyze a webpage or user flow and pinpoint potential UX issues or areas for improvement (form design, checkout process, navigation, content layout, etc.). Familiar with principles of persuasive design and consumer psychology that drive conversions
• Proven leadership and communication skills. Experience managing a team or at least mentoring junior colleagues in a prior role. Able to articulate CRO concepts and test results to clients and internal stakeholders clearly, translating data findings into business recommendations . Capable of influencing others to adopt an optimization mindset and building consensus for changes
• Entrepreneurial and hands-on mindset: comfortable building a function from the ground up. You can craft high-level strategy but are also willing to execute the details – whether it’s configuring a test or tweaking copy – especially in the early stages. Must thrive in a fast-paced, performance-driven environment and be able to multitask effectively .
• Demonstrated ability to collaborate across departments. You should have experience working closely with designers (e.g., providing briefs or feedback for test variations), developers (to implement technical changes or scripts), and marketing teams (to align on campaign objectives and messaging) to drive projects forward.
• Results-oriented and data-driven, with a passion for continuous learning. Keeps up with the latest in CRO and digital marketing, and actively tests new ideas. Not afraid to fail-fast and learn from unsuccessful tests – approaches optimization as an ongoing iterative process.
• Bachelor’s degree in Computer Science, Business, Data Science or related field preferred. Certifications or coursework in UX design, Google Analytics, Agility Methodologies, or conversion optimization are advantageous