The Director of Creative + Content Marketing at 10x Genomics spearheads the strategy, creation, and delivery of engaging, on-brand content across all channels. This role is accountable not just for editorial direction but also for the full spectrum of creative production, including multimedia, visual assets, copywriting, and high-caliber scientific writing. The ideal candidate thrives at the intersection of science, storytelling, and visual communication—ensuring every asset supports brand, pipeline, and audience objectives. This position reports to the Vice President of Integrated Marketing Communications.
What you will be doing:- Content & Creative Strategy
- Define and evolve the brand’s narrative, voice, and visual identity in collaboration with VP of Integrated Marketing Communications and executive leadership ensuring alignment with corporate strategy.
- Set and own the vision for all content marketing, balancing scientific rigor with creative storytelling and strong visual identity.
- Develop a multi-channel editorial and creative calendar that supports strategic campaigns, demand generation, and thought leadership.
- Collaborate with Sr. Visual Designer to guide visual/graphic design for content assets and ensure a cohesive brand experience.
- Editorial, Science Writing & Copywriting
- Personally take on or assign the drafting, reviewing, and refining of core content: thought leadership articles, technical blogs, whitepapers, and educational resources.
- Ensure outstanding scientific accuracy, clarity, and engagement—partnering with product, segment marketing, and internal subject matter experts.
- Lead creation and review of campaign copy, web pages, social posts, and sales collateral for consistency, clarity, and brand tone of voice.
- Content/Multi-Format Production Oversight
- Oversee end-to-end production of digital (web, email, video, infographics), print, and multimedia content.
- Manage a hybrid team of in-house specialists, writers (copy and science), editors, and external agencies or freelancers.
- Own timelines, resource allocation, creative workflow, and final delivery—ensuring content is on-brand, high-quality, and on-deadline.
- Creative Collaboration
- Serve as the key marketing stakeholder on creative projects, leading campaign asset ideation and working directly with the Sr. Visual Designer and Digital team for visuals, layout, and new formats (video, animation, interactive).
- Drive creative briefs, review cycles, and asset approvals for all content deliverables.
- Governance & Optimization
- Enforce content and creative brand standards, style guides, and compliance requirements (including scientific claims).
- Measure and optimize content performance against engagement and conversion KPIs—applying learnings to continually improve impact.
- Leadership & Enablement
- Mentor content creators and science communicators within the team.
- Develop processes to support efficient, scalable creative/content production.
- Champion innovation in content formats, distribution, and cross-channel storytelling.
- 7 years in content/creative/marketing roles (science writing/editorial, copywriting, or content leadership
- 2 years in a content or creative production team leadership role.
- Bachelor’s in scientific discipline, English, Marketing/Communications, or related field.
- Proven background in life sciences or deep technology content marketing—comfortable translating technical/scientific concepts for diverse, expert-to-nonexpert audiences.
- Strong editorial and copywriting expertise across marketing collateral, campaigns, and digital content, matched by hands-on experience creating or editing detailed science content.
- Demonstrated ability to oversee visual creative and digital production workflows (including video, graphics, and layout).
- Excellent project management; able to prioritize, delegate, and deliver across multiple initiatives.
- Advanced collaboration with creative, product, and technical teams; able to guide concept-to-delivery for high-impact creative and written assets.
- Experience managing freelance and in-house contributors.
- Life sciences experience strongly preferred
- Local to the San Francisco Bay Area or willing to relocate
***Remote candidates will be considered***
#LI-AR
Below is the base pay range for this full-time position. The actual base pay will depend on several factors unique to each candidate, including one’s skills, qualifications, and experience. At 10x, base pay is also just one component of the Company’s total compensation package. This role is also eligible for 10x’s equity grants, its comprehensive health and retirement benefit programs, and its annual bonus program or sales incentive program. During the hiring process, your 10x recruiter can share more about the Company’s total compensation package.
About 10x Genomics
At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world.
We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience.
Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference.
Individuals seeking employment at 10x Genomics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, or any other characteristic protected by applicable law.
10x does not accept unsolicited applicants submitted by third-party recruiters or agencies. Any resume or application submitted to 10x without a vendor agreement in place will be considered unsolicited and property of 10x, and 10x will not pay a placement fee.
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