Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
Global Brand and Creative defines, expresses, and amplifies the Roku brand—setting the strategy and elevating our story with high-quality creative, brand consistency and efficiency across the entire Roku portfolio. Within Global Brand team, the Creative Studio partners across devices, product, marketing, and advertising to deliver integrated marketing campaigns and promotions that drive awareness, engagement, and brand affinity for Roku and its sub-brands.
About the role
The Creative Director, Content Marketing role leads the end to end creative strategy and execution for Roku’s streaming services portfolio (The Roku Channel, Roku Originals, Premium Subscriptions, Howdy, etc.). They will lead the development of creative campaigns for content and services partnering closely with Content, Marketing, Subscriptions and Viewer Product groups to deliver high-quality creative with measurable impact. This role will lead development and execution of campaign creative leveraging our internal team of project managers, video, photo, design, web development, and motion creatives while also managing an internal team of creatives including design and photography focused on sports, originals, licensed content and seasonal campaign creative. This role will also guide external agencies to ensure work is on brand, culturally resonant, and performant—while reinforcing Roku’s standards for creative excellence and consistency.
For California Only - The estimated annual salary for this position is between $197,000 - $260,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you’ll be doing
- Lead creative campaign development for seasonal, launch and evergreen initiatives—from strategy, to concept, to creative production across key art, AV promos/trailers, native display, push, email, social and on platform merchandising—working closely with our internal creative team of editors, designers, illustrators, animators, producers and project managers.
- Partner with cross-functional content and product teams to translate business objectives into audience first creative that moves priority KPIs (engagement, repurchase, subscription) for The Roku Channel, Roku Originals, Howdy, Frndly and Premium Subscriptions.
- Champion a culture of creative excellence—fostering experimentation and inspiring teams to do their best work through strong leadership, empathy and magical soft skills.
- Leveraging AI with integrity to drive speed without compromising quality.
- Inspire, manage and grow a team of design creatives with experience to elevate how we brand and promote our content and streaming services.
- Direct external agencies and production partners, providing clear feedback and keeping work on-brief, on-brand and on-time.
- Measure and iterate—working with marketing and analytics to test creative, learn fast, and optimize for impact.
Required Skills & Qualifications:
- 10+ years of creative leadership in streaming entertainment, studio/network, or agency environments, with a portfolio of integrated campaigns for film/TV/streaming services.
- Proven excellence in brand storytelling across AV (trailers/promos), key art, digital/social, and on platform merchandising; comfortable working with motion/animation and postproduction if needed.
- Demonstrated success building campaigns that ladder to business outcomes (engagement, retention, subscription) delivering high-quality creative with efficiency in a highly collaborative environment.
- Clear creative direction across design, copy and AV with the ability to give actionable feedback and uplevel work quality while keeping teams engaged.
- Experience building and mentoring high performing, multidisciplinary teams with empathy and respect and managing external agencies/production partners with clarity and speed.
- Expert collaborator who can translate strategy into simple, resonant creative ideas and manage stakeholders across marketing, product, and operations with a partnership mindset.
- Working knowledge of CTV/OTT platforms and on device merchandising best practices; familiarity with testing/optimization frameworks is a plus.
- An online portfolio is required; please include links (and passwords if applicable) demonstrating integrated campaign work.
- Bachelor’s and/or Master's degree in a related field or equivalent practical experience.
Preferred Qualifications:
- Strong understanding of streaming platform business and advertising business.
- Bilingual proficiency (English and Spanish) preferred.
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe here at any time.
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