Director, Creative and Brand

We’re a team of immigrants and experts who have struggled with our own journeys through the complex, high-stakes U.S. immigration system. That is why we are building deeply customer-centric products and experiences to become the default trusted partner for all families and businesses. We are the largest player in the family immigration industry, and a high-growth challenger serving corporate clients. Across both consumer and business segments, we’ve aided over 100,000 individuals in their quest for U.S. residency. 

We're backed by influential venture investors around the country, including Foundry Group (led by Brad Feld), Trilogy Equity Partners, Pioneer Square Labs, Emerson Collective (Laurene Powell Jobs’ foundation), Two Sigma Ventures, and Jerry Yang. 

Today, we are a dynamic growth-stage technology company with 350+ employees across the U.S. and the Philippines. We are growing both organically and through strategic acquisitions. We are well-capitalized and positioned for long-term success.

Boundless is seeking a Director of Creative & Brand to drive our brand's visual identity and owned digital presence. This individual will play a critical role in shaping our creative direction and ensuring a seamless and engaging marketing web experience that amplifies awareness and engagement among key buyers and stakeholders. The ideal candidate will be a strategic thinker as well as a doer capable of exceptional execution across brand and marketing assets.

• Creative Leadership
• Partner closely with the Head of Marketing to evolve and execute a cohesive visual brand identity vision and creative strategy.
• Oversee the creative development of compelling assets that align with the company’s mission and resonate with B2B and B2C clients.
• Lead the AI strategy around creative design, execution, and web development.
• Website Strategy & Management
• Lead the development and continuous improvement of Boundless’ marketing website to ensure an optimal user experience aligned with the product and customer journey.
• Collaborate with developers, designers, and content teams to create a world-class digital brand presence.
• Monitor and analyze marketing website performance metrics to optimize engagement and conversion.
• Content & Visual Design
• Direct the design and execution of all digital marketing assets, including website content, social media campaigns, presentations, and digital advertisements.
• Work closely with executive leadership to create high-quality materials for speaking engagements, investor presentations, and corporate events.
• Develop and maintain brand and style guidelines to ensure consistency across all company touchpoints.
• Cross-functional Collaboration
• Partner with content, brand, and SMEs across the organization to ensure alignment across visual brand and website. 
• Work closely with the product UI/UX team to ensure seamless brand integration across digital platforms and client touch points.
• Manage relationships with creative agencies and external partners to maintain a high standard of design execution.

• Extensive experience in creative leadership, branding, and website strategy, preferably in a fast-growing or early-stage company.
• Strong expertise in visual design, digital marketing, and brand storytelling.
• Proven ability to lead website development and optimization projects, with hands-on experience in CMS platforms.
• Exceptional presentation skills, with the ability to develop high-impact materials for C-level stakeholders.
• Strong people-management skills, with a track record of building and leading high-performing creative teams.
• Deep understanding of digital trends and industry best practices across various media formats and channels.
• Experience using AI tools and agentic AI to scale web and design is strongly preferred. 

This is a unique opportunity for a visionary creative leader to shape the future of Boundless’ brand and digital presence. If you are passionate about leveraging creativity and technology to make an impact, we’d love to hear from you!