Director, Business Systems, GTM

Position Summary

We are seeking an experienced Director of Business Systems to lead and scale our Go-To-Market (GTM) technology stack, including Salesforce and related systems across Sales, Marketing, Customer Success, and Revenue Operations. In this critical leadership role, you’ll partner with cross-functional stakeholders to ensure our systems are aligned with business goals, highly scalable, and driving productivity and insights across the GTM organization.

This role is ideal for a systems leader who thrives in fast-paced environments, has deep experience in enterprise SaaS GTM workflows, and knows how to build scalable systems and processes that empower growth.

About The Role: 

• Own the GTM systems roadmap and architecture, including Salesforce and integrated systems across RevOps, MarOps, and Customer Success.
• Collaborate with Sales, Marketing, Customer Success, Finance, and Product teams to align system capabilities with business objectives.
• Lead the administration, configuration, and optimization of Salesforce and related tools (e.g., Marketo, Outreach, Gainsight, LeanData, CPQ tools, ZoomInfo, etc.).
• Build and lead a high-performing team of systems analysts, admins, and developers focused on GTM tools.
• Drive continuous improvement in GTM workflows through automation, best practices, and process design.
• Ensure system data is accurate, accessible, and actionable for forecasting, attribution, and performance analytics.
• Lead end-to-end delivery of complex systems projects, including requirements gathering, design, implementation, testing, and change management.
• Manage third-party vendors and consultants to support system implementation and administration.
• Maintain a secure, compliant, and well-documented systems environment in partnership with IT and InfoSec teams.

• 10+ years of experience in business systems or RevOps roles, with at least 3+ years in a leadership capacity.
• Proven success managing Salesforce architecture and administration at a high-growth B2B SaaS company.
• Experience with GTM systems such as Marketo, HubSpot, LeanData, Outreach, Clari, CPQ (e.g., Salesforce CPQ), Gainsight, and similar tools.
• Strong understanding of B2B SaaS sales and marketing processes, metrics, and operations.
• Experience scaling systems and processes in support of rapid company growth.
• Excellent project management skills with a track record of delivering cross-functional systems projects.
• Strong analytical skills and understanding of data governance and reporting best practices.
• Excellent communication, collaboration, and stakeholder management skills, with the ability to translate business needs into scalable system solutions.
• Bachelor's degree in Business, Information Systems, Computer Science, or a related field (MBA or advanced degree a plus).