Who We Are:
MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers, and leaders who have changed the world so you can change yours.
Members get unprecedented access to 150+ instructors and classes across various fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing, and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes, and discover your inner negotiator with Chris Voss.
If you want to help impact our members' lives – we want to hear from you!
Snapshot of the Role:
The Director, Brand Marketing will be pivotal in expanding and defining MasterClass’s brand footprint as we enter new markets and diversify our audience. Reporting directly to the CMO, this leader will bring strategic thinking, visionary creative concepts and hands-on execution to elevate our brand presence across every touchpoint. This leader will develop innovative marketing plans and drive bold marketing activations that shape culture, activate fans, and deliver impactful business results.
Key Responsibilities
- Brand Strategy & Identity: Lead the strategic vision for the MasterClass brand, laying a strong foundation to scale as we enter new territories and markets. Develop and maintain brand guidelines to ensure a premium, elevated presence across all touchpoints.
- Brand Marketing Activations: Spearhead bold, unforgettable experiences and activations through compelling narratives across owned, earned and paid channels that drive brand love and engagement.
- Partner Marketing Amplification: Activate and execute brand partnerships that elevate and amplify the brand and engage new audiences.
- Integrated Marketing Plans: Partner with Product, Content and Marketing teams to develop and execute fully integrated marketing campaigns that deliver impactful business results.
- Audience Segmentation & Engagement: Define and segment audience strategies to attract new users and deepen relationships with existing members.
- Framework Building: Establish a scalable brand framework for new initiatives, creating a cohesive structure that supports future growth and allows for new brand expressions within MasterClass.
Qualifications
- Experience: 10+ years in brand strategy, marketing, or related field, ideally in a consumer-driven, digital-first company.
- Strategic Vision & Execution: Proven ability to lead brand strategy and creative development in a way that’s both visionary and hands-on.
- Influential Leadership: Strong interpersonal skills and low-ego approach, able to thrive in cross-functional, product driven environments.
- Creative Problem-Solver: Skilled at developing impactful brand initiatives led by strong narratives with cultural bite and emotional resonance.
- Collaborative & Flexible: Adept at working with product-led teams and influencing brand-aligned product initiatives; comfortable with shared ownership of projects.
- Audience Insight: Ability to unlock world-class creative concepts and executions with clear, impactful consumer insights.
- Hands-On Execution: Willingness to balance strategic leadership with direct execution as needed; confident pitching and advocating for innovative brand concepts.
At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state, or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you. #LI-EC1
The salary range listed is for NYC/CA/WA. As a company, we have a location based strategy, which means the disclosed range estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled.
MasterClass’s salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more). The range listed is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
Salary Range
$200,000—$220,000 USD
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