B2B Marketing & Business Director

Job Overview

We are currently seeking an accomplished B2B leader to join our team as a highly influential Director. In this pivotal role, you will spearhead our rapidly expanding B2B sales channel at Bob’s Discount Furniture. This is a hands-on, high-ownership role ideal for someone with deep digital marketing expertise who also has the vision and drive to lead a business unit. 
 
In this pivotal role, you will serve as the GM of our B2B program—owning strategy, execution, and results across marketing, sales, and operations. You’ll build the marketing engine from the ground up, starting as the lead doer across digital channels, CRM, and content, while preparing the foundation to scale a team as we grow. 
 
In this role, you will take ownership of our B2B program, driving success in the social services sector and leading expansion into new verticals. By building a high-performing team, innovating, and implementing effective systems and controls you will establish Bob’s Discount Furniture as a trusted partner for organizations nationwide. 

At Bob’s Discount Furniture, we value the unique skills and experiences that each candidate brings. Success in this role is driven by a combination of technical expertise, problem-solving abilities, behavioral and leadership skills, and customer focus. If you thrive in a dynamic environment and enjoy leveraging your skills to make an impact, this is the perfect opportunity for you! 

Key Skills for Success 

To excel in this role, you will need to demonstrate strengths in the following skill areas: 

Core Competencies & Expertise 

• Marketing Execution: Be the hands-on architect of our B2B marketing program. Lead campaign strategy, SEO/SEM, CRM/email, content, and performance marketing to generate leads and grow share. 

• Strategy: Iterate and execute the B2B strategy to drive growth initiatives; leveraging insights, innovative approaches, and cross-functional resources to identify and capitalize on new opportunities . 

• People & Culture: Attract, develop, and retain top talent by providing coaching, fostering development, and creating clear paths for career progression. Build an inclusive, high-performing team committed to innovation and collaboration. 

• Sales Operations: Transform the Sales CRM system into a growth driver by ensuring adoption, aligning processes, and leveraging insights to enhance pipeline visibility, forecasting, and client engagement. 

• Sales Leadership: Lead the sales team through a culture of accountability, aligning initiatives with business goals, and implementing systems to drive performance and ensure scalability. 

• Operational Excellence: Drive operational excellence by streamlining processes, leveraging data and technology, and ensuring operations stay ahead of evolving business needs. 

• Client Collaboration: Collaborate with key clients to co-create value, drive innovation, and ensure the B2B program evolves to exceed expectations. 

• Budget Management: Plan and manage departmental budgets to maximize ROI, prioritize high-impact initiatives, and support the company’s strategic goals. 

• Cross-Functional Collaboration: Partner with other departments to align operations and deliver a seamless customer experience. 

• Market Leadership: Stay ahead of industry trends, positioning the program as a leader in the market and anticipating future needs. 

Preferred Competencies & Skills 

• Expertise in B2B marketing strategies, CRM digital marketing in particular. 

• 5+ years of sales leadership experience in a B2B environment, preferably within the retail or social services sector. 

• Strategic thinker with the ability to analyze market trends, identify growth opportunities, and make data-driven decisions. 

• Proven track record of driving high double-digit sales growth and exceeding targets while optimizing expenses to drive profitability. 

• Entrepreneurial mindset with a passion for innovation and the ability to identify and capitalize on market opportunities. 

• Exceptional leadership and team management skills, with the ability to inspire and motivate teams to achieve outstanding results. 

• Excellent communication, collaboration, and relationship-building abilities. 

Who We Are 

At Bob’s, we have fun, we love what we do, and we’re growing fast! As one of the leading omni-channel furniture retailers in the country with over 190 stores, we’re committed to creating a workplace that values skills-based hiring, diverse perspectives, and an inclusive culture where everyone can thrive. 

How We Will Support Your Success 

We know you have many choices when it comes to your career. At Bob’s, we invest in your growth, well-being, and career advancement. 

Benefits & Perks 

• Competitive Medical, Dental, and Vision Insurance 

• Generous paid time off, including vacation, personal days, sick leave, holidays, and your birthday! 

• 401(k) Profit Sharing Plan with a generous company match 

• Pet Insurance and employer-paid Life Insurance options 

• Professional Development: Tuition reimbursement, on-demand learning, and career progression pathways 

• Employee Discount starting on Day 1, plus exclusive partner discounts 

• And so much more! 
   

Our Culture & Core Values 

At Bob’s, we believe in fostering a positive, inclusive, and skill-driven work environment. Our core values-Honesty, Integrity, Transparency, Community, Safety, Diversity, Accountability, and Fun—guide everything we do. We’re not just a workplace; we’re a team that supports and celebrates each other! 

Minimum Qualifications 

• Bachelor's degree in business, marketing, or related field. 

• 5+ years of B2B (business-to-business) leadership experience, preferably in retail or social services. 

• 5+ years experience owning strategy, execution, and results across marketing, sales, and operations. 

• Proven track record in sales growth and sales leadership. 

• Deep, hands-on marketing experience, specifically digital marketing. 

• Experience handling CRM strategy. 
   

Physical Demands 

• Standard office and remote work environment; occasional travel may be required.