Director of Advertising & Digital Marketing

SUMMARY

Robinson Helicopter Company (RHC) is seeking a highly strategic and results-oriented Digital Marketing Director to lead our comprehensive digital presence. This pivotal role is responsible for overseeing our digital marketing ecosystem, driving brand awareness, engagement, and conversion across various platforms. You'll be a key driver of RHC’s digital marketing growth and success, collaborating across engineering, sales, marketing, and communications. This is a unique opportunity to shape the digital future of an iconic brand in the aviation industry, with a focus on long-term strategy and measurable outcomes.

POSITION RESPONSIBILITIES:

• Agency Management & Project Leadership: You will oversee, and long-term project manage two external agencies, ensuring their work aligns with RHC's strategic goals and delivers on key performance indicators. This includes developing short-term and long-term timelines, holding agencies accountable for deliverables, and maintaining strong project management discipline to achieve business targets and advance our digital brand value.
  • Oversee Advertising Campaigns: Develop, manage, and optimize strategic advertising campaigns in conjunction with the agency across platforms such as paid print, digital Google Ads, and display networks, maximizing reach, ROI and driving actionable and measurable outcomes.
  • Develop and Implement Digital Marketing Strategy: Formulate and execute integrated digital marketing campaigns encompassing SEO, SEM, social media, strong email marketing campaigns via the company’s CRM, and content marketing to achieve RHC's business objectives.
  • Provide Website Leadership & Agency Oversight: Guide and long-term project manage an external agency dedicated to UX development, maintenance, and optimization of the RHC website. Your goal will be to ensure a seamless user experience, align with brand strategy, and drive significant traffic and conversions.
  • Lead Social Media Strategy: Develop and scale RHC's social media plan, significantly growing engagement and driving actionable outcomes. You'll also manage a dedicated Social Media Strategist responsible for day-to-day posting across platforms like Facebook, Instagram, Twitter, LinkedIn, and others.
  • Analyze and Report Performance: Track and meticulously analyze key performance indicators (KPIs) across the entire RHC digital brand ecosystem. You'll provide insightful reports and recommendations for continuous improvement and optimization.
  • Team Leadership and Collaboration: Work closely with our external agencies and internal RHC team members to create cohesive, integrated campaigns. You'll provide strategic guidance and foster a collaborative environment to ensure alignment across experience marketing and dealer and service center marketing.
  • Stay Updated on Trends: Continuously research and identify new digital marketing trends, tools, and technologies to maintain a competitive edge and bring new growth opportunities to RHC.

QUALIFICATIONS:

• A Bachelor of Arts degree in marketing, advertising, communications, digital strategy, or a related field and 7+ years of proven experience in a digital marketing leadership role, with a strong emphasis on strategy, agency management, and long-term project oversight or an equivalent with more than 12 years’ experience.
• Exceptional written and verbal communication skills with the ability to tailor actionable messaging to diverse audiences, including senior leadership and external partners.
• Demonstrated expertise in digital marketing, including SEO, SEM, social media marketing, content strategy, email marketing, CRM systems and execute integrated campaigns that drive measurable results.
• Superior analytical and problem-solving skills with a data-driven approach to campaign optimization and a keen eye for detail.
• Strong organizational skills and the ability to effectively juggle multiple complex projects with finesse, prioritizing tasks, managing deadlines, and ensuring seamless campaign execution across various initiatives.
• Proven ability to develop short-term and long-term timelines and strong project management skills to achieve business targets and advance digital brand value.
• Adaptable and flexible in a team environment, adjusting to changing circumstances and priorities as needed.  
• Proficiency in design tools such as Oracle CRM, Oracle Eloqua, Canva, Squarespace, Adobe Creative Suite, iMovie, Uniqode, and InDesign.  
• A passion for transportation, aviation and/or Robinson Helicopter's legacy of innovation.

Bonus Points If You Have:

• In-depth knowledge of the aviation, mobility, or manufacturing industry.
• Bilingual in English and Spanish.

Ready to take flight with RHC's digital marketing efforts? We're looking for someone who can not only strategize but also meticulously execute and manage our digital agencies to achieve outstanding results. If you have the drive and expertise to elevate our brand in the digital space, we encourage you to apply!

SUPERVISORY RESPONSIBILITIES:

Two agencies plus 1-3 additional staff

WORK CONTACTS:

This position interacts with agencies, media, marketing, sales, finance, human resources, manufacturing personnel and sometimes dealers and service centers.

PHYSICAL EFFORT:

This position may occasionally be required to lift up to 25 lbs.  Must be able to remain in a stationary position at 75%.

SAFETY:

You must be able to perform this job safely without endangering the health or safety of yourself or others. You must also be able to read safety manuals and implement safety procedures.

Travel: 10-20%.  US and International travel may be required but is not guaranteed.

WORKING CONDITIONS:

Works throughout the premises as needed. The work environment may have noise levels ranging from medium to quiet. The environment for this position varies from clean, climate-controlled offices to manufacturing areas.

This job description portrays in general terms the type and level(s) of work performed and is not intended to be all-inclusive or to represent specific duties of any one incumbent.  The knowledge, skills, and abilities may be acquired through a combination of formal schooling, self-education, prior experience, or on-the-job training. The company reserves the right to modify, supplement, delete, or augment the duties and responsibilities specified in the position description at the company’s sole and absolute discretion.  Duties other than those expressly specified may be assigned from time to time.

Salary Range:  $130,000.00-$150,000.00 Annually