The Digital Strategy Consultant translates business goals into digital use cases, develops requirements, and collaborates with technical teams to ensure effective implementation across customer journeys.
Position Overview
Blue Acorn iCi is seeking a Digital Strategy Consultant / Business Analyst / Journey Expert to serve as the connective tissue between business intent and technical delivery across AEP powered programs. This role translates business goals into actionable use cases, measurement plans, and requirements that directly inform Adobe Experience Platform configuration and activation.
You will partner closely with marketing, product, data, and engineering teams to ensure every customer journey is clearly defined, measurable, and ready for execution.
Key Responsibilities
Strategic & Journey Definition
Adobe Platform Familiarity
Blue Acorn iCi is seeking a Digital Strategy Consultant / Business Analyst / Journey Expert to serve as the connective tissue between business intent and technical delivery across AEP powered programs. This role translates business goals into actionable use cases, measurement plans, and requirements that directly inform Adobe Experience Platform configuration and activation.
You will partner closely with marketing, product, data, and engineering teams to ensure every customer journey is clearly defined, measurable, and ready for execution.
Key Responsibilities
Strategic & Journey Definition
- Translate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B customer lifecycles.
- Define measurable KPIs, success metrics, and value frameworks that guide program decisions and implementation.
- Partner with business stakeholders to articulate goals, identify opportunity areas, and prioritize activation use cases.
- Develop detailed requirement documents, business rules, acceptance criteria, and operational workflows for AEP, AJO, and RTCDP use cases.
- Document segmentation logic, audience frameworks, messaging triggers, and data dependencies.
- Create measurement plans and reporting requirements that align with Adobe Analytics/CJA outputs.
- Map business needs to platform features (AEP Real-Time CDP, AJO, CJA, AEM Assets, Marketo, Workfront).
- Cross-Functional Program Support
- Work with data, engineering, and architecture teams to validate feasibility, clarify requirements, and ensure alignment across execution tracks.
- Support backlog management with user stories and refinement for multi-solution Adobe programs.
- Facilitate workshops, discovery sessions, and journey design sessions with client teams.
- Ensure program cohesion and stakeholder clarity across delivery stages.
Adobe Platform Familiarity
- Working knowledge of AEP, RTCDP, AJO, and CJA.
- Familiarity with AEM Assets, Workfront, or Marketo is a plus.
- Data & Analytical Skills
- Ability to interpret data schemas, identity models, and event structures.
- Understanding of segmentation logic, customer attributes, and behavioral signals.
- Experience defining success metrics, measurement plans, and reporting requirements.
- Experience translating business goals into technical requirements, journeys, or data-driven use cases.
- Strong understanding of customer experience principles, lifecycle marketing, and personalization strategies.
- Ability to break down complex problems into structured frameworks and clear documentation.
- Exceptional communication and storytelling skills—able to simplify complexity for non-technical audiences.
- Consultative mindset with experience facilitating workshops or working directly with business stakeholders.
- Highly organized and able to influence alignment across cross-functional departments.
The base salary range for this position is $110,000 – $150,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.
Similar Jobs
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
Leads the Metrics Frameworks team responsible for scalable platforms that create, execute, and monitor autonomous vehicle evaluation metrics. Manages software and data engineers, sets technical strategy and roadmaps, oversees reliable data-processing and analysis pipelines, establishes operational metrics and service levels, and partners with engineering stakeholders. The role also drives architecture, testing, observability, incident response, platform modernization, and technical excellence across simulated and real-world driving data systems.
Top Skills:
BigQueryC++DatabricksPythonSQL
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
Manages Buick and GMC dealership relationships across the Detroit territory. Coaches dealership leadership, analyzes sales and market performance, drives vehicle and product sales, supports product launches, optimizes inventory ordering, monitors training and compliance, and resolves dealer or customer concerns. The role requires frequent field travel, territory business planning, and collaboration with GM stakeholders to improve dealership performance and customer experience.
Top Skills:
Gm Consensus Allocation SystemGoogle WorkspaceReporting And Data Visualization ToolsSpreadsheet SoftwareVehicle Ordering Systems
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
Identifies and formalizes complex problems, then drives the design, development, and deployment of algorithmic solutions using artificial intelligence, machine learning, and data science techniques. The role connects business problems with data scientists and ML methods to produce actionable solutions.
Top Skills:
Artificial IntelligenceData ScienceMachine Learning
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
