The Digital Specialist manages paid media campaigns for nonprofits on Meta, LinkedIn, and TikTok, ensuring compliance and delivering performance insights.
The Digital Specialist will support a portfolio of nonprofit clients by managing and optimizing paid media campaigns across Meta platforms (Facebook/Instagram), LinkedIn and Tik Tok. In this role, you’ll build and refine ad campaigns, manage accounts with precision, and deliver performance insights that drive real-world impact. You’ll work closely with account managers and nonprofit partners to align strategy with outcomes, while staying sharp on platform trends, compliance, and best practices.
Scope of Work:
- Build, launch, and optimize paid campaigns on Meta (Facebook/Instagram), TikTok and LinkedIn Ads. This includes writing ad copy and testing creative assets in partnership with internal teams.
- Strategically manage Meta and LinkedIn Ad accounts and budgets to ensure full utilization and compliance.
- Analyze campaign performance and provide actionable insights using platform dashboards and Google Analytics.
- Build monthly or quarterly reports and present results to internal teams and/or clients.
- Collaborate with account managers and nonprofit clients to align campaign goals with mission impact.
- Stay current on platform updates, algorithm changes, and nonprofit advertising best practices.
Minimum Qualifications
- 1-2+ years of agency experience.
- 2+ years of digital marketing experience, executing within Meta and LinkedIn ads platforms.
- Meta Blueprint Certification and/or LinkedIn Marketing certifications strongly preferred, but not required.
- Proficiency with Google Ads, Search, Display, Video, and Analytics would be a bonus!
- Strong written and oral communication skills.
- An undeniable passion for digital marketing and the nonprofit space.
- An aptitude for organization and ability to work independently in a remote environment and manage multiple accounts/projects simultaneously.
- A diverse perspective and a collaborative nature.
- An entrepreneurial and independent spirit.
Top Skills
Google Ads
Google Analytics
LinkedIn
Meta (Facebook/Instagram)
Tiktok
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Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
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- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
