Digital Marketing Specialist

The Digital Marketing Specialist supports the execution and optimization of ConnectWise’s digital paid media programs. Reporting to the Team Lead of Digital Marketing, this role owns the strategy and execution of display and Connected TV campaigns, while flexing across paid search, paid social, and review sites to support campaign launches and performance initiatives. This position is ideal for a performance-driven marketer who is hands-on in advertising platforms, eager to grow across multiple channels, and motivated by driving measurable results. The Specialist plays a key role in ensuring campaigns are launched accurately, optimized consistently, and aligned to broader marketing and pipeline goals.

Essential Job Duties and Responsibilities

• Owns the setup, execution, and optimization of display and Connected TV campaigns across programmatic and direct platforms.
• Manages audience targeting, creative trafficking, budget pacing, and performance monitoring for display and CTV initiatives.
• Partners with the Senior Digital Marketing Manager, Paid Social and Digital Marketing Manager, Paid Search to support campaign launches across paid social, paid search, and review site platforms.
• Assists in campaign builds, QA, keyword uploads, audience segmentation, and ad creative implementation across multiple advertising channels.
• Monitors campaign performance daily and implements optimizations to improve key metrics including CTR, engagement, CPL, and conversion rates.
• Supports A/B testing initiatives across creative, targeting, and landing page experiences.
• Collaborates with Marketing Operations and Web teams to ensure accurate tracking, tagging, and attribution.
• Maintains campaign documentation, naming conventions, and budget trackers to ensure operational excellence.
• Provides performance insights and reporting summaries to support broader digital marketing reviews.
• Stays informed on digital advertising best practices and emerging platform capabilities.
• Evaluates and tests emerging search and AI-driven advertising formats, including new placements within generative and AI-powered search experiences, and makes recommendations on scalable opportunities.
• Stays current on platform updates, automation advancements, and search best practices, proactively recommends innovation opportunities, and supports additional digital marketing initiatives as needed.

Knowledge, Skills, and/or Abilities Required

• Working knowledge of digital advertising platforms including Google Ads, LinkedIn Campaign Manager, and programmatic display platforms.
• Familiarity with Connected TV advertising and display campaign setup is preferred.
• Strong analytical mindset with the ability to interpret performance metrics and identify optimization opportunities.
• Understanding of core paid media metrics such as CTR, CPC, CPL, conversion rate, and return on investment.
• Strong attention to detail with the ability to manage multiple campaigns simultaneously.
• Collaborative mindset and ability to work cross-functionally with marketing, creative, and operations teams.
• Proficiency in Excel or Google Sheets for reporting and budget tracking.
• Experience with Google Analytics or similar analytics platforms is a plus.

Previous Experience Recommendations

• 2 to 4 years of experience in digital marketing or paid media.
• Experience supporting campaign execution across multiple paid channels is preferred.
• B2B marketing experience is a plus.

Working Conditions

• Onsite, hybrid, or remote depending on location.
• 0–10% travel may be required.