Digital Marketing Specialist

Summary:

Southern California News Group is looking for a Digital Marketing Specialist to join our team! Working closely with marketing, editorial, and circulation, the specialist will create compelling consumer-facing print, digital and social marketing creative to drive demand for SCNG’s products and services, emphasizing the value SCNG’s local publications provide to its readership.

What you will do:

• Promote newsroom “news of the day” coverage, franchise reporting, reporters and awards

• With marketing, editorial and circulation colleagues, identify and test to determine new, effective ways to promote SCNG brands and products using digital and social media to reach new audiences and convert those readers to subscribers

• Maintain, enhance and grow SCNG’s corporate social channels including Facebook, X, LinkedIn and Instagram and other emerging media as appropriate

• Create original social posts to tout awards, acknowledge franchise stories and key news coverage, congratulate employees for marking important milestones, welcome new hires, amplify job openings, acknowledge employee engagement in the community, pre-promote special advertising sections and unique coverage

• Forward circulation, editorial and advertising requests to appropriate staff as needed

• Using digital and social media, promote SCNG’s partnerships and event sponsorships as directed by marketing managers

• Promote Reader Rewards contests and subscriber engagement activities via social media

• Read SCNG publications online frequently to identify engagement opportunities for leadership, reporters, editors, advertising, marketing and circulation colleagues

• Write, edit, produce and deploy various internal and external communications. Includes reading local SCNG publications, engaging with staff and following key staff socially to search for good promotable leads

• Run leadership All Hands Zoom calls and other events and training sessions as needed across Zoom and other media platforms. Create presentations/visual aids to be used in presentations

What you will bring:

• Bachelor’s degree in marketing, communications, journalism or similar

• Minimum of 2 years’ experience working in or around newsrooms, media, corporate communications or advertising

• Advanced knowledge of social media platforms including X., LinkedIn, Instagram, Facebook

• Proficient in Adobe creative suite

• Knowledge of Google applications and social media tracking tools a plus

• Strong writing skills across multi-media

• Impeccable attention to detail

• Collaborative, hard-working team player who is all in to champion local news into the future!

Benefits and Compensation:

The hourly wage range is $24.04 - $28.85. Pay is based on several factors including but not limited to geographic location, education, work experience, time in role, certifications, etc. In addition to your salary, the Company offers eligible employees a variety of benefits including medical, dental, life and disability insurance, 401k, as well as paid time off and select paid holidays (all benefits are based on eligibility). Please click the following link for more detailed information: www.mybensite.com/mng

Who we are:

In 2016, the Southern California News Group (SCNG) rapidly became a major U.S. news organization bringing together prominent publications like the Orange County Register and Riverside Press-Enterprise under the MediaNews Group umbrella. SCNG has become the largest news content provider in the five-county Los Angeles metropolitan area, boasting a leading circulation nationwide with 11 daily newspapers and over a dozen community weeklies. Our mission is to connect communities by providing readers with top-notch local news coverage and offering advertisers unparalleled access to a diverse and engaged audience. No matter the distribution vehicle - newspaper, magazine, mobile, online - SCNG's in-depth reporting on local news, politics, sports, and entertainment attracts a highly desirable audience of over 8.1 million adults weekly. This makes SCNG the leading local news provider and an indispensable marketing solution for Southern California advertisers.

“3x Built In Best Places to Work Winner - 2023, 2024 & 2025” 

EEO Statement:

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

How To Apply:

• Please submit an online application along with your resume for this position here https://myworkdaycenter.wd5.myworkdayjobs.com/MNG/job/Anaheim-California/Digital-Marketing-Specialist_R2401

Closing Date:

• Continuous recruitment until the position is filled 

Conditions of Employment: 

• A full pre-employment background check will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks

#LI-MS1