Digital Marketing Specialist

Axos Bank

Target Range:

$70,000.00/Yr. - $75,000.00/Yr.

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

Axos Bank is seeking a Digital Marketing Specialist to support content-driven affiliate marketing and influencer campaigns that drive customer acquisition, engagement, and brand visibility. This role will play a critical role in developing partnerships, optimizing campaign performance, and ensuring scalable, data-driven growth.
The ideal candidate will have experience in content marketing, affiliate partnerships, and/or influencer collaborations and be comfortable working in a data-driven environment. This role requires strong organizational skills, attention to detail, and a collaborative mindset to execute campaigns that align with Axos’ acquisition strategy.

Responsibilities:

• Develop and manage content-driven affiliate partnerships, integrating life-stage marketing strategies to drive customer engagement and acquisition
• Identify, onboard, and optimize new content partners that align with Axos' business objectives
• Track, analyze, and optimize content placements to improve conversion rates and CPA efficiency
• Assist with building and executing a scalable influencer marketing strategy, securing high-impact influencer partnerships to drive brand credibility and new customer acquisition
• Develop performance-driven campaign strategies, briefs, and messaging guidelines for influencer collaborations
• Track campaign performance, engagement rates, and conversion data to optimize influencer efforts
• Support budget tracking, contract negotiations, and ROI analysis to maximize the efficiency of influencer partnerships
• Use Google Analytics, web analytics, and affiliate tracking platforms to monitor campaign performance, identifying opportunities for optimization and scale
• Collaborate with internal teams to refine creative, messaging, and targeting strategies based on data insights
• Work cross-functionally with the affiliate, paid media, and product marketing teams to integrate content and influencer efforts into broader acquisition strategies
• Support the scalability of content and influencer marketing efforts, ensuring repeatable, data-driven success
• Support the implementation a comprehensive Referral Program strategy, including “Refer a Friend” initiatives through in-app, website portal, and broader affiliate/influencer marketing efforts
• Monitor and optimize the performance of the Referral Program, analyzing key metrics such as referral rates, conversion rates, and customer acquisition costs
• Collaborate with product and development teams to ensure seamless integration of referral features within the app and website portal
• Create and manage promotional materials and campaigns to drive awareness and participation in the Referral Program
• Provide ongoing support and communication to referral partners, ensuring they have the resources and information needed to effectively promote the program
• Ensure all content and influencer marketing initiatives align with Axos’ brand guidelines and regulatory requirements
• Support ad hoc digital marketing projects as needed to help meet acquisition goals

Qualifications:

• Bachelor’s degree in marketing, communications, digital media, or a related field

• 3+ years of experience in digital marketing, content marketing, affiliate marketing, and/or influencer marketing; agency experience is a plus

• Experience supporting high-budget digital campaigns ($1M+ annually) is a plus

• Proficiency in Google Analytics and/or other web analytics tools.

  Strong analytical mindset with the ability to translate data into actionable insights

• Ability to prioritize multiple initiatives, balancing quick wins with long-term strategy

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams

• Detail-oriented and highly organized, with a proven track record of managing projects independently

• Ability to quickly learn and adapt to new platforms, technologies, and marketing trends

Axos Employee Benefits May Include:

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.