Digital Marketing Specialist

ORGANIZATIONAL CONTEXT: Seed Company is committed to Bible translation through national translators in creative partnerships. Seed Company seeks to work where it is evident that God is working and where the uniqueness of its vision makes it most feasible for Seed Company to be involved.

VISION: God’s Word transforming lives in every language in this generation.

MISSION: To accelerate Scripture translation and impact for people without God’s Word through Great Commission partnerships.

VALUES: Honoring God in all we do, valuing individuals and relationships, partnering effectively, encouraging creativity and innovation, and managing for quality results.

SCOPE: The Digital Marketing Specialist develops, executes, and optimizes integrated digital marketing strategies that drive engagement, brand awareness, investor growth, and revenue. This role is responsible for content development, email marketing, marketing automation, campaign execution, and performance analysis across digital channels. Working closely with the Manager, Marketing and cross-functional teams, the Digital Marketing Specialist plays a key role in strengthening audience relationships, supporting fundraising initiatives, and growing the organization’s monthly giving community, Canopy.

ESSENTIAL FUNCTIONS: 

Digital Strategy & Campaign Execution

• Develop and implement digital marketing strategies aligned with organizational and fundraising goals.
• Plan and execute multi-channel digital campaigns, including email, website, social media, and event promotions.
• Develop campaign timelines, messaging frameworks, and calls-to-action to drive engagement and conversions.
• Collaborate cross-functionally to align messaging with programmatic, development, and engagement initiatives.

Email Marketing & Marketing Automation (HubSpot)

• Lead the strategy, creation, execution, and optimization of all email marketing campaigns using HubSpot.
• Build and manage email workflows, automation sequences, audience segmentation, and A/B testing.
• Partner with See Spark Go to oversee list management, data hygiene, tagging, and personalization strategies.
• Track and analyze email performance metrics including open rates, click-through rates, conversions, and revenue attribution.
• Write and optimize email copy with engagement and conversion goals in mind.

Canopy Monthly Giving Community Management

• Develop and manage digital engagement strategies for the organization’s monthly giving community, Canopy.
• Create and execute dedicated email journeys, onboarding sequences, stewardship touchpoints, and exclusive content for Canopy members.
• Build targeted segmentation and automated workflows to grow, retain, and upgrade monthly investors.
• Monitor and report on key metrics including investor retention, upgrade rates, and recurring revenue growth.

Content Development & Management

• Produce high-quality digital content including blog posts, campaign messaging, landing pages, email copy, and event promotions, partnering with the Story & Editorial team in Communications to align messaging and stories.
• Lead content production for event campaigns, including writing and editing invitations, reminders, confirmations, follow-ups, microsite content, and printed collateral as needed.
• Maintain and evolve a content style guide to ensure brand consistency.
• Optimize website and blog content for SEO, readability, and conversions.
• Tailor messaging for key audience segments to ensure clarity, tone alignment, and strategic positioning.
• Support internal communications content development as needed.

Performance Analysis & Optimization

• Track key performance indicators (KPIs) including website traffic, email engagement, lead generation, conversion rates, donor retention, and revenue performance.
• Develop regular performance reports with actionable insights and recommendations.
• Use analytics and audience insights to refine messaging, optimize campaigns, and maximize ROI.
• Apply data-driven decision-making to improve content effectiveness and audience engagement.

SUPERVISORY RESPONSIBILITY:

• This position has no supervisory responsibilities.

OTHER DUTIES: 

• Attend and participate in a variety of meetings and task force groups as directed and maintain the required level of knowledge pertaining to operating procedures, requirements, processes, and policies.
• Lead and/or participate in projects or task force groups that focus on issues having organization-wide impact.
• Perform or assist with any assignments as required or directed.

WORK ENVIRONMENT:

This job operates in a professional office environment within a highly collaborative, synergistic, high-paced team.

PHYSICAL DEMANDS:

Occasional exertion up to 10 pounds, lifting a box of paper, moving chairs, tables, and sliding doors.

TRAVEL:

Domestic travel is expected, including group and Thrive meetings. Potential for international travel if needed.

QUALIFICATIONS: 

• Strong faith in Jesus Christ as Savior; God-honoring lifestyle.
• Passion for the Word of God and provision of the Word for every people group.
• Championing Seed Company’s vision, mission, and values.
• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 1-3 years of experience in digital marketing, email marketing, or marketing automation.
• Demonstrated experience managing campaigns within HubSpot (or similar CRM/automation platform).
• Strong copywriting skills with experience writing for conversion and donor engagement.
• Experience with SEO best practices and website content optimization.
• Analytical mindset with ability to interpret marketing data and translate insights into strategy.
• Ability to manage multiple projects and deadlines in a collaborative environment.

BENEFITS:

• Health insurance coverage 
• Flexible Spending Account – medical and dependent care
• Health Reimbursement Arrangement – medical, dental, and vision
• 403b plan participation with 6% company match
• 160 hours accrued vacation and 80 hours of sick time per year
• Education assistance after one year of service
• Parental leave after one year of service
• Voluntary dental and vision insurance
• Employer-sponsored term life, short-term, long-term, and AD&D coverage