The role involves planning, launching, and optimizing paid ad campaigns across various platforms, managing the entire digital marketing funnel and reporting on campaign performance.
This is a remote position.
About DinePalaceAt DinePalace, we empower restaurants and local businesses across North America with cutting-edge online ordering software and comprehensive digital marketing solutions. Join our dynamic team and play a pivotal role in driving growth for our clients through innovative advertising strategies.
We're on the hunt for a highly skilled and independent Digital Marketing Specialist - Paid Media to lead end-to-end paid advertising campaigns. You'll own the full digital marketing process—from strategy and execution to optimization and reporting—ensuring high-quality lead generation and exceptional ROAS. If you're a proactive professional with excellent communication skills, a polished and presentable demeanor, and a proven ability to manage campaigns autonomously, this is your opportunity to thrive in a fast-paced environment.
- Independently plan, launch, and optimize paid ad campaigns across Google Ads, Meta (Facebook & Instagram), and other platforms to drive targeted leads and conversions.
- Perform in-depth keyword research, precise audience segmentation, and competitive analysis to inform data-driven strategies.
- Craft compelling ad copy and collaborate with designers to produce high-impact creatives that resonate with audiences.
- Monitor campaign performance using tools like Google Analytics, Meta Ads Manager, and SEMrush, making real-time adjustments to bids, budgets, and targeting for optimal results.
- Deliver insightful weekly and monthly reports, presenting key metrics (e.g., cost per lead, ROAS) and actionable recommendations to stakeholders.
- Stay ahead of digital advertising trends, platform algorithm changes, and best practices to continuously enhance campaign effectiveness.
- Manage the complete digital marketing funnel, from awareness to conversion, ensuring seamless integration with SEO, content, and CRM strategies.
RequirementsRequirements
- 2–4 years of hands-on experience in managing paid ads, with mandatory expertise in Google Ads and Meta platforms.
- Comprehensive end-to-end knowledge of the digital marketing process, including performance marketing, funnel optimization, lead nurturing, and multi-channel integration.
- Proven ability to work independently, handling full campaign life cycles from ideation to execution without supervision.
- Exceptional communication skills, with the ability to articulate complex data insights clearly and professionally; must be highly presentable for client interactions and team presentations.
- Proficiency in analytical tools such as Google Ads Manager, Meta Business Suite, Google Analytics, SEMrush (or equivalents).
- Strong data analysis skills to spot trends, troubleshoot issues, and drive continuous improvements.
- Experience serving international clients, particularly in Canada and the USA; prior work in the restaurant industry is a plus.
- Basic understanding of SEO principles and CRM systems like Zoho or HubSpot to support holistic marketing efforts.
BenefitsBenefits
- Performance-based bonuses tied to campaign success and lead quality.
- Opportunities to collaborate with international clients and contribute to real business growth.
- Rapid career advancement in our expanding digital marketing team, with access to ongoing training and professional development.
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