Develop and execute digital growth strategies across SEO, AI search optimization, website conversion, audience engagement, analytics, community growth, content, campaigns, and paid marketing. Analyze traffic and campaign performance, identify growth opportunities, test initiatives, optimize user journeys, and provide reporting and recommendations to senior stakeholders. Work independently with limited supervision.
We are seeking an experienced Freelance Growth Marketing Strategist to support a high-profile business executive and entrepreneur in expanding their digital presence, improving audience engagement, and driving measurable growth.
This role is ideal for a versatile growth marketer who can combine strategy and execution across areas including SEO, AI search optimisation (AEO), website conversion, audience growth, community engagement, analytics, and performance marketing. The successful candidate will work independently to identify growth opportunities, test initiatives, analyse results, and recommend strategies that improve visibility, engagement, and conversion.
Requirements
Responsibilities
- Develop and execute growth strategies across digital channels.
- Identify opportunities to improve online visibility, audience growth, and conversion performance.
- Optimise website content and user journeys to improve discoverability and engagement.
- Develop SEO and AI search optimisation (AEO) strategies to strengthen digital presence.
- Analyse website traffic, audience behaviour, and campaign performance to identify opportunities.
- Support community growth and engagement across relevant online platforms.
- Develop and test growth initiatives, including content, campaigns, and audience-building strategies.
- Support paid marketing initiatives where relevant and recommend optimisation opportunities.
- Provide insights, reporting, and recommendations directly to senior stakeholders.
Requirements
- Previous experience in growth marketing, digital marketing, SEO, conversion optimisation, or audience growth.
- Proven experience developing and executing growth strategies across multiple channels.
- Strong understanding of SEO, analytics, website optimisation, and digital funnels.
- Experience using data to identify opportunities and measure performance.
- Ability to work independently and manage priorities with limited supervision.
- Strong communication skills with the ability to present recommendations clearly to senior stakeholders.
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What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
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- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
