Digital Communications Specialist

Job Title:         Digital Communications Specialist
Department:    Marketing
Reports To:     Marketing Manager
Job Type:        Full-Time/Exempt

Position Summary:
The Digital Communications Specialist is responsible for developing, managing, and executing digital communications that support the organization’s mission, priorities, brand awareness, stakeholder engagement, and community impact goals set by the President/CEO. A core focus of this role is elevating the visibility, voice, and reputation of both the President/CEO and the organization across all social media platforms, positioning the agency as a leading and innovative voice among community health centers. This role oversees social media platforms, digital content initiatives, and online communication channels, exercising professional judgment and discretion to determine appropriate messaging, content strategies, audience engagement approaches, and digital priorities. The Digital Communications Specialist is expected to bring forward-thinking, next-generation digital strategies including executive thought-leadership content, video and multimedia storytelling, and emerging platform experimentation that distinguish the organization’s digital presence from standard practices at other community health centers. Reporting to the Marketing Manager, the Digital Communications Specialist supports digital communication efforts through planning, analysis, and continuous improvement initiatives. The role independently evaluates trends, analyzes performance data, makes recommendations, and manages projects that advance departmental objectives. This position also provides administrative support to the President/CEO as needed.

Key Responsibilities:

• Develop, recommend, implement, and manage digital communications that support marketing objectives and priorities, stakeholder engagement, and overall departmental and organizational goals.
• Develop and manage an executive social media presence and personal thought-leadership platform that elevates the President/CEO’s voice as a champion for community health, enhances public trust, and reinforces the organization’s brand across all platforms.
• Manage digital communication channels and platforms by establishing communication priorities, audience engagement, content direction, and performance objectives.
• Support all digital communication initiatives, including campaigns, newsletters, website content, written materials, graphics, and multimedia assets, ensuring consistency with organizational messaging and objectives.
• Elevate the organization’s visibility and reputation across all social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms), introducing forward-thinking content formats such as short-form video, livestreaming, podcasting, and AI-assisted content tools that distinguish the organization’s digital presence from standard practices at other community health centers.
• Analyze digital performance metrics, audience insights, industry trends, and emerging technologies to evaluate effectiveness and recommend improvements to communication, processes, and engagement approaches.
• Support the Marketing Manager in executive communications, talking points, and social media content on behalf of the CEO for public appearances, interviews, press engagements, and speaking opportunities, ensuring a consistent, polished, and elevated public voice.
• Evaluate communication needs and determine appropriate messaging efforts, communication methods, audience approaches, platform utilization, and content priorities to support organizational objectives.
• Manage digital communication projects once approved from concept through completion, including defining objectives, coordinating resources, establishing timelines, prioritizing initiatives, and evaluating outcomes.
• Maintain and optimize digital platforms by evaluating effectiveness, recommending enhancements, and ensuring content quality, accessibility, and consistency with organizational standards.
• Assist in developing digital communication policies, procedures, workflows, and best practices to improve organizational effectiveness and maintain them in the Marketing folders.
• Evaluating communication needs and recommending solutions.
• Analyzing data, trends, and performance information to make informed recommendations.
• Managing competing communication priorities and independently overseeing assigned projects.
• Recommending improvements to digital communication, processes, and practices.
• Identifying digital communication opportunities, risks, and needed approaches.
• Provide administrative support to the President/CEO as needed, including scheduling, correspondence, meeting preparation, and other tasks that support the President/CEO’s.
• Perform other duties as assigned.
  

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, Business Administration, or a related field preferred.
• Proficiency in multimedia content creation, graphic design, including shooting, editing, and transforming content into social media formats.
• Skilled in using editing software such as Adobe Suite, Canva, mobile editing tools, and content creation software.
• In-depth knowledge of social media trends and best practices across platforms (Instagram, Facebook, LinkedIn etc.).
• Demonstrated ability to identify and pilot emerging social media platforms, content formats, and digital tools to keep organizational and executive communications ahead of standard industry practice.
• Strong writing, communication, and visual storytelling skills. Bilingual in Spanish and English highly preferred.
• Ability to independently organize, prioritize, and complete complex projects.
• Ability to exercise sound judgment and discretion when handling organizational communications.
• Excellent organizational and multitasking abilities with keen attention to detail.
• Passion for community health, social justice, and advocacy is highly desirable.