Digital Communication Specialist

Digital Communications Specialist

This position reports to the Operations Manager and is responsible for implementing strategies to engage and grow the online and in-person communities integral to the prevention and advocacy programs housed at U.S.VETS Los Angeles and Orange County, including the U.S.VETS Career Development Initiative and Career Network, Women Vets on Point, Outside the Wire, Vet2Peer, suicide prevention, outreach and other programs. Ideal candidate brings exceptional planning, writing and storytelling skills, plus experience managing digital platforms including social media, blogs, websites and email marketing in a deadline-oriented, collaborative environment. The person in this role should be nimble, organized and self-motivated with an interest in promoting U.S.VETS’ impactful work and mission to key internal and external audiences.

FLSA Classification: Non-exempt

Responsibilities:

• Develop, implement and assess digital communication plans that raise awareness of U.S.VETS Los Angeles and Orange County programs, events and initiatives among diverse audiences.
• Create, curate and publish engaging and relevant content for social media platforms, ensuring alignment with national organizational priorities.
• Monitor and respond to comments and inquiries in a timely and professional manner and identify additional opportunities to facilitate conversations and engagement.
• Write and edit copy for brochures, appeals, webpages, presentation decks, grants, press releases, scripts and other marcom collateral and fundraising materials.
• Develop email blasts and event promotions to clients and supporters for advocacy, education and fundraising efforts.
• Update and maintain program websites and microsites regularly.
• Support events and other key stakeholder engagements as needed, including creating graphics, taking photos and/or capturing and editing video.
• Collaborate with national and regional partners, and funders, to hone messaging, identify content and promotion opportunities, and maintain consistency across program communications and branding.
• Explore opportunities for paid media, including paid search, Google ad words and social media advertising, and manage any resulting campaigns.
• Work with outside vendors as needed to ensure timely and within budget completion.
• Track analytics data to measure performance, understand trends and inform future planning, improvement and optimization.
• Stay up to date with current technologies and trends in social media, digital tools and applications.
• Perform other related duties and assignments as required.

Requirements:

• A bachelor’s degree in a related field.
• At least three years’ experience in a similar role or field, such as digital communications, social media or content marketing.
• Exceptional writing, editing and proofreading skills, with meticulous attention to detail and a demonstrated ability to produce timely and impactful content. Knowledge of Associated Press style a plus.
• Excellent organizational and time management skills with ability to multitask, prioritize and work independently in a deadline-driven environment.
• Proficiency managing multiple social media platforms including Facebook, Instagram, YouTube, Twitter and LinkedIn.
• Experience with social media management tools (Hootsuite), content management systems (Word Press), email marketing platforms (Constant Contact) and digital analytics (Google Analytics).
• Basic graphic design skills desired, including elementary knowledge of design tools (Adobe Creative Cloud, Canva).