Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community.
Job Description
The Demand Generation Manager owns strategy and execution for new logo acquisition. You will design campaigns, nurture programs, and conversion infrastructure that deliver pipeline Sales can close, working closely with our paid media team on channel execution while owning overall demand strategy and funnel performance.You will be measured on new logo pipeline, marketing-sourced revenue, and cost per acquisition
What You’ll Do
Own marketing-sourced pipeline and new logo revenue targets. You carry a number; your programs need to hit it.
Build full-funnel demand programs across paid, organic, content, webinars, and events, partnering with the paid media team on channel execution.
Develop audience segmentation by practice size, specialty, geography, and buying signals.
Design and optimize the lead-to-opportunity funnel: landing pages, lead capture, nurture sequences, scoring models, and MQL-to-SQL handoff with Sales.
Partner with Product Marketing to translate positioning into campaign messaging that resonates with therapists and practice owners.
Run experimentation across every funnel stage: creative briefs, landing pages, CTAs, email sequences, and timing.
Partner with RevOps on attribution, routing, and reporting so every program is measurable.
Manage the demand gen budget. Allocate based on performance, not habit.
How Success Is Measured
Marketing-sourced pipeline and new logo revenue
Volume and quality of MQLs and SQLs delivered to Sales
Conversion rates at each funnel stage (lead → MQL → SQL → opportunity → closed-won)
Cost per lead, cost per MQL, and customer acquisition cost by channel
What You Bring
Required
5+ years of B2B demand generation experience with direct ownership of pipeline and revenue targets tied to new customer acquisition.
Track record building demand programs that generated qualified pipeline at a predictable cost. Not just leads — pipeline that converted.
Strong analytical skills: comfortable with dashboards, funnel analysis, and data-driven budget allocation.
Ability to use lead scoring, create nurture sequences, and build MQL-to-SQL handoff processes that Sales trusts and actually uses.
Proven cross-functional partnership with Sales, Product Marketing, Content, and RevOps.
Strong writing and editing skills. You can write or direct ad copy, landing pages, and emails that convert.
Preferred
Experience in B2B SaaS, healthtech, or vertical software marketing to practitioners or small business owners who value peer proof over vendor marketing.
Experience with marketing automation (HubSpot, Marketo, or similar), CRM (Salesforce, HubSpot), and analytics tools (Google Analytics, Power BI, or similar).
While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.
The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting possibilities together!
All your information will be kept confidential according to EEO guidelines.
At Ensora Health, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.
We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.
We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.
Ensora Health is an equal opportunity employer.
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