Senior Demand Generation Manager

About Monte Carlo

As businesses increasingly rely on data + AI for competitive advantage, reliability has become a non-negotiable. Named a CBInsights AI100 company and described by Forbes as the "New Relic for data", Monte Carlo supports some of the world's most prestigious companies, including Fox, Roche, Honeywell, and CreditKarma to deliver trustworthy data + AI at scale.

Backed by Accel, Redpoint Ventures, Notable Capital, ICONIQ Growth, and Salesforce Ventures, Monte Carlo is powering the future of reliable data + AI.

Monte Carlo is looking for a Senior Demand Generation Manager to own the execution of core demand programs that drive MQL and pipeline growth. This is a hands-on execution role sitting on the Demand team — you’ll own programs from build to launch to optimization, working closely with Sales, SDRs, and Field Marketing to move the pipeline forward. You’ll play a direct role in the team’s attainment of MQL, S0, S1, and S2 pipeline targets across our Strategic and Enterprise segments.

This role is built for someone who thrives wearing multiple hats, moves fast, energizes their teammates and contributes to a positive culture, and is genuinely excited about using AI to work smarter — whether that’s accelerating copy development, improving targeting, or finding efficiencies across your programs. The right person for this role is someone who is excited to explore the art of the possible.

Webinar & Virtual Event Programs

• Build, promote, and run Monte Carlo’s webinar and virtual event calendar end-to-end — from topic selection and speaker coordination to promotion, production, and post-event nurture.

Email Calendar Management

• Own and manage the demand generation email calendar, ensuring programs are sequenced, prioritized, and delivered on time across all segments and initiatives.

Lifecycle Email Nurture Programs

• Design and execute multi-touch nurture programs in HubSpot that move leads through the funnel — from early-stage education to late-stage conversion — with clear segmentation and performance tracking.

6sense & Audience Targeting

• Analyze list segments and intent data in 6sense to inform program targeting, refine audience segmentation, and drive alignment with Sales and SDRs on priority accounts and buying signals.

Sales Handoff Programs

• Build and manage the programs and workflows that facilitate clean lead handoff to Sales and SDRs — ensuring MQLs are routed, followed up on, and converted efficiently.

Field Marketing Programs

• Own execution of select field marketing programs — including executive dinners and regional hosted events — and provide campaign support (pre/post promotional programs, list building, sales activation, email, and follow-through) for broader field activations in coordination with the events team.

Tradeshow Promotions

• Own pre- and post-event campaign execution around major tradeshows including Snowflake Summit, Databricks Summit, and Gartner Data & Analytics — driving registration, engagement, and lead follow-through.

Campaign Operations for Your Programs

• Own the technical execution behind your programs — building and maintaining HubSpot workflows, campaign set up, nurture builds, UTM tracking, list management, and reporting/analytics of your programs. You’re comfortable getting into the weeds of campaign setup and QA, and you hold yourself to a high bar on following best practices. Working closely with your marketing operations counterpart.

• 3-5 years of B2B demand generation experience, ideally in Data or SaaS

• Deep, hands-on HubSpot expertise — workflow builds, campaign architecture, UTM tracking, list management, lead routing, and reporting. You’ve done the technical work yourself, not just directed others to do it.

• Strong Salesforce fluency — comfortable with campaign architecture, lead/contact reporting.

• Hands-on experience running webinars and virtual events end-to-end (Brandlive or similar a plus).

• Experience using 6sense (or similar) for audience segmentation, intent analysis, and sales alignment — comfortable translating data signals into actionable targeting decisions.

• Strong analytical mindset — you track performance, spot gaps, and optimize in-flight.

• Experience collaborating with SDR and Sales teams on lead handoff and follow-through

• Comfortable managing a busy program calendar and multiple workstreams simultaneously.

• Genuinely excited about using AI tools in your daily workflow to move faster, produce better work, and find efficiencies across programs.

• A natural multi-hat wearer — you’re energized by variety, don’t wait to be handed a playbook, and are comfortable owning programs across different disciplines at the same time.

• A culture builder, bring positivity, energy, and an open mind to everything you do.

• Drive MQL volume that contributes to the team’s S0, S1, and S2 pipeline targets across Strategic and Enterprise segments

• Clean, high-converting sales handoff — SDRs and AEs know what came from your programs and why it matters.

• Webinar and virtual event programs that build audience over time and convert to pipeline

• Accurate program targeting driven by 6sense intent data and audience segmentation.

• Efficient email calendar execution with improving open, click, and conversion rates quarter over quarter.

• Strong partnership with events team to execute field marketing programs and amplify tradeshow presence.

#LI-REMOTE

#BI-REMOTE

Come As You Are

Equality is a core tenet of Monte Carlo's culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. 

Monte Carlo is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We are proud to be recognized for our world-class employee experience:

Monte Carlo Named 2025 Databricks Data Governance Partner of the Year

We were recently recognized as the #1 Data Observability Platform by G2 for the 4th consecutive quarter. See our G2 reviews here!

Monte Carlo Named to G2's Best Software Products of 2026

Monte Carlo was featured on Database Trends and Applications (DBTA’s) Trend-Setting Products for 2025!

We are super proud to be named the 2026 Best Place to Work by Built In!

Beware of Imposter Recruiters and Job Scams

• All official communication from our recruiting team will come from an @montecarlodata.com email address.

• We will never ask candidates to provide sensitive personal information (such as bank details, social security numbers, or payment) at any stage of the recruitment process.

• We will never request payment for equipment, training, or application processing.

• Our open positions are always listed on our official careers page: https://jobs.ashbyhq.com/montecarlodata.

If you are contacted by someone claiming to represent Monte Carlo but you’re unsure of their legitimacy, please reach out to us directly at [email protected] before sharing any personal information.