Analyzes marketing programs, promotions, events, direct mail, email offers, and player development initiatives. Creates reinvestment reports, proformas, post-analysis, database dashboards, customer lists, and marketing data extracts. Maintains database accuracy, standardization, and integrity while coordinating with vendors and internal departments. Supports casino marketing objectives, customer loyalty, repeat business, brand recognition, and revenue growth through database marketing analytics.
Job Description Summary
Track, analyze and maintain all implemented marketing programs, offers and special events with emphasis on hosted and other premium players.
Essential Duties and Responsibilities (other duties may be assigned)
- Create and analyze ongoing reinvestment reporting for Marketing Efforts.
- Create and analyze reporting for Player Development programs for high end players.
- Create Pro Analysis for Promotions, Entertainment and Events.
- Create Analysis for ongoing Direct Mail, Promotions/Events, Entertainment and Email Offers.
- Responsible for maintaining database files on all aspects and activities of all direct marketing programs that enhance customer-loyalty, support strategic and tactical objectives that drive repeat business, increase brand recognition and recall, drive volume and increase revenue.
- Track and analyze direct marketing programs and prepare proformas and post analysis for promotions, tournaments and player recognition events for hosted and other premium players.
- Extract data and lists for marketing direct mail and promotional offers, with emphasis on hosted and other premium players.
- Create and Maintain Database Dashboards as needed for Marketing Programs.
- Coordinate with necessary external vendors and internal departments to ensure accuracy of Database.
- Maintain all customer list criterion and develop criteria for additional Marketing Programs.
- Maintain integrity of the database through data entry standardization and cleanliness programs. (Group one/Group One or similar products)
- Provide excellent guest service.
- Must comply with all applicable System of Internal Controls, Standard Operating Procedures and all Tribal Regulations.
Supervisory Responsibilities
None.
Access to Sensitive Areas and Information (ACRM/ACPS/ACCC)
As per the ACGC Access Matrix
Signatory Ability
None.
QualificationsRequired Education and/or Experience
- Minimum of an Bachelor’s Degree from a Four-year college or technical school; or at least five (5) years’ experiences in Marketing Analytics, Casino Marketing Department, or Casino Finance Department.
- Database Marketing experience required.
- Strong analytical and problem-solving skill required.
- Must be able to use and understand SQL, Excel and other Microsoft Office Suite products.
- Strong technical skills with the demonstrated ability to learn computer languages and /or software systemsKnowledge of Casino Operations database management Knowledge of Casino Operations database management Experience with reporting or query programming language, other relational databases, and /or related software packages; demonstrated ability to learn other computer languages and /or software systems.
-
.
Working Conditions/Physical Demands
To perform this job successfully, the individual must be able to stand, move and work throughout the office area and properties, including walking up to 1 ½ mile, climbing stairs and sitting at a desk/workstation for the duration of the shift. The individual may also be subjected to a smoke-filled environment.
Typically, the individual will be housed in an office environment. The noise level in the work environment is usually moderate, but will escalate when located in the casino environment. The individual must be able to grasp, bend, lift and/or carry or otherwise move goods weighing a minimum of 25 lbs. on an intermittent basis, and sufficient dexterity of hand in order to use office equipment including, but not limited to: a computer keyboard, calculator, general office equipment and multi-line telephone.
Similar Jobs
Cloud • Information Technology • Productivity • Security • Software • App development • Automation
Security Engineering Intern responsible for completing a scoped security project, developing automation and investigation tools, researching vulnerabilities, analyzing findings, validating AI-assisted outputs, collaborating with engineers, and documenting and demonstrating solutions. The role requires programming, web and systems knowledge, foundational security understanding, AI familiarity, and current enrollment in a bachelor’s or master’s program.
Top Skills:
APIsAutomated TestingBurp SuiteGitGoJavaScriptLarge Language ModelsLlm ApisOwasp ZapPythonSemgrepSnykTypescript
Fintech • Payments • Software • Financial Services
Conduct high-volume outbound prospecting to identify and engage small and mid-sized businesses for Afterpay and Cash App Pay. Build and maintain sales pipelines, meet monthly and quarterly targets, perform needs analysis, communicate with business owners and executives, and maintain accurate Salesforce records for handoff to Account Executives.
Top Skills:
Google SuiteSalesforce CRMSalesloft
.png)
eCommerce • Fintech • Hardware • Payments • Software • Financial Services
Leads sales compensation operations, including quota and crediting processes, commission calculations, data pipelines, audits, controls, governance, and payout accuracy. Manages and develops a high-performing team while administering Pigment and Salesforce, improving automation and data integrity, resolving exceptions, and partnering with Sales, Finance, and Revenue Operations leadership. Requires strong analytical, systems, stakeholder-management, and sales compensation expertise.
Top Skills:
AnaplanCaptivateiqEtl PipelinesGoogle SheetsLookerExcelPigmentSalesforceSQLVaricentXactly
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
