Data PR Manager, AI Native

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

We are seeking a PR pro who thinks like a data journalist and knows that the best earned media campaigns are built on unique, attention-grabbing insights. 

As Data PR Manager, you'll leverage Life360's internal data to surface trends that are culturally relevant, genuinely surprising, and impossible for the media to ignore. You'll craft stories that shape our brand narrative in the press and help position the Life360 ecosystem as a reflection of modern family dynamics. This is an individual contributor role reporting into a Director of PR and Communications.

This role sits at the intersection of communications, analytics, and culture, requiring strong editorial instincts and the ability to translate business and product insights into narratives that support our broader company strategy.

You will own how data shows up in our communications strategy, building a repeatable approach to delivering stories that drive consistent coverage and impact.

The US-based salary range for this position is $166,500 to $195,000. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

Primary responsibilities include, but are not limited to:

• Identify and develop media-worthy story angles from Life360's internal data, turning complex datasets into compelling earned media campaigns.
• Own and execute proactive PR strategies that generate consistent, high-quality coverage in national and consumer media.
• Build a repeatable data storytelling engine, defining key themes, tentpole moments, and always-on narratives that position Life360 as a source of cultural insight.
• Identify and lead opportunities to combine Life360 data with external datasets (e.g., census data, third-party research, or brand partnerships) to unlock new story angles and elevate the scale and impact of our data storytelling.
• Monitor social media, cultural trends, and news cycles to spot timely story hooks that connect to our data and our audience.
• Partner closely with data, analytics, product, and insights teams to scope analyses, validate findings, and ensure all external storytelling is accurate, responsible, and defensible.
• Translate complex datasets into clear narratives, key takeaways, and media-friendly framing that resonate with external audiences.
• Write pitches, press releases, reports, and supporting materials that bring our data stories to life.
• Lead the development of data reports and signature studies that can anchor major PR moments and elevate Life360’s thought leadership.
• Build and nurture relationships with reporters, editors, and producers across tech, consumer, parenting, lifestyle, and culture beats.
• Manage external PR agencies and freelancers where needed, ensuring brand and story alignment.
• Track and report on earned media performance, sharing learnings that sharpen future campaigns.
• Use AI daily to serve as a multiplier:
• Use AI to accelerate data analysis and surface patterns, anomalies, and story-worthy insights from large datasets.
• Deploy AI-powered listening and summarization tools to track trending topics, breaking news, and competitor coverage in real time.
• Aggregate coverage, extract key metrics, and generate performance summaries that surface what's working and why.
• Generate hypotheses, run exploratory analysis on internal datasets, and stress-test story angles.
• Collaborate cross-functionally with marketing, social, and brand teams to amplify data stories and integrate data insights into campaigns, product moments, and broader company initiatives. 

• 8+ years of PR experience, with a strong track record of placing stories in top-tier consumer or national media.
• Proven experience building data-driven PR campaigns — you've turned a dataset into a headline before, and you know how to do it again.
• A nose for a story. You can look at a table of numbers and immediately know whether there's something there.
• Strong instincts around cultural trends and social media — you're chronically online in the best possible way.
• Excellent writing skills. You write pitches that actually get opened, and press releases that don't read like press releases.
• Comfort working with data and analytics tools. You don't need to be a data scientist, but you should be able to hold your own in a conversation with one.
• A collaborative spirit. You work well with data, product, and marketing teams to get the story right before it goes out.
• Experience at a consumer tech company or agency is a plus, as is a background in data journalism or brand research.

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company-wide days off throughout the year
• Winter and Summer Weeklong Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

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