Creator Manager

About Puffco

Puffco is redefining the cannabis experience through design, technology, and culture. Our products sit at the intersection of innovation and ritual, and our community of creators plays a critical role in how that story is told. We partner with artists, tastemakers, educators, and enthusiasts who share our values and elevate the brand through authentic storytelling.

The Role

Puffco is seeking a Creator Manager to own and grow creator relationships across the Puffco ecosystem. This role is responsible for managing day-to-day communications, content deliverables, onboarding, performance evaluation, and long-term relationship development within Puffco’s creator network.

The Creator Manager serves as the connective tissue between creators and Puffco’s brand storytelling — translating campaign objectives into compelling, creator-led content while ensuring consistency, quality, and impact. This is a highly collaborative, execution-focused role that blends relationship management, operational rigor, and cultural fluency.

The ideal candidate has a strong understanding of the creator economy, a sharp eye for aspirational content, and a genuine interest in cannabis culture.

What You’ll Do

Creator Relationship Management & Operations

• Manage daily communications with creators in Puffco’s creator network, serving as their primary point of contact
• Oversee the onboarding process for new creator partnerships, ensuring a seamless and aligned experience
• Maintain a comprehensive creator database/CRM, tracking engagement history, deliverables, performance, and relationship status
• Develop and maintain clear program guidelines, workflows, and best practices
• Manage content deliverables, timelines, and quality standards across ongoing and campaign-based initiatives

Campaign & Performance Management

• Translate campaign objectives into clear, actionable creator briefs and deliverables
• Ensure creators are properly briefed, equipped, and activated for maximum campaign impact
• Track and evaluate creator performance against established KPIs, using platform analytics and CRM data
• Monitor and report on creator contributions to campaigns as needed
• Generate regular reporting on overall creator program health, performance, and ROI

Cross-Functional Collaboration

• Partner closely with Marketing, Social, Creative, and Product teams to plan and execute creator-driven initiatives
• Align creator content with Puffco’s brand voice, storytelling, and messaging standards
• Support product launches, brand moments, and cultural activations through creator partnerships

Talent Development & Network Growth

• Scout and identify emerging creators who align with Puffco’s brand values, aesthetic, and cultural relevance
• Stay tapped into cultural shifts, platform trends, and evolving creator formats
• Develop thoughtful integration strategies for bringing new talent into the Puffco ecosystem
• Contribute to the long-term growth and evolution of Puffco’s creator network

Culture & Platform Fluency

• Stay deeply plugged into cultural moments, emerging creators, and shifts across social platforms
• Stay current on creator economy trends, algorithm changes, and platform best practices across key social channels
• Bring insights and recommendations to the team to continuously improve creator strategy and performance

What We’re Looking For

• 4–7 years of experience in creator management, influencer marketing, talent relations, or a related field
• Strong understanding of the creator economy and social platforms (Instagram, TikTok, YouTube, etc.)
• Exceptional organizational skills with the ability to manage multiple creators, timelines, and campaigns simultaneously
• Clear, confident communicator with strong relationship-building instincts
• High taste level and an eye for aspirational, culture-forward content
• Comfort working cross-functionally in a fast-moving, creative environment
• Interest in cannabis, design, and culture (industry experience a plus, but not required)

Why Puffco

• Work at the forefront of cannabis, culture, and design
• Collaborate with some of the most innovative creators in the space
• Help shape how a category-defining brand shows up in culture
• Competitive compensation, benefits, and growth opportunities

This hybrid role is based out of our Los Angeles HQ and requires in office work 2-3 days per week. 

The compensation range for this role is $100,000/yr - $110,000/yr for candidates based in Los Angeles, CA. Individual compensation is determined based on experience and skillset. 

Perks and Benefits: 

• Competitive pay, 401K, Medical/Dental/ Vision/Life coverage, Flexible Time-Off 
• Friendly office in LA Center Studios with a fun, casual, and comfortable work environment 
• Snacks, lunches, retreats, and SO much more! 

 EQUAL EMPLOYMENT OPPORTUNITY

Puffco strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Puffco’s recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Puffco may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

**Additional information about our company can be found at www.puffco.com.

Follow us on Instagram @Puffco