Creator Manager

ABOUT THE COMPANY:

OverCast Digital is a leading triple-certified TikTok Shop Partner based in Los Angeles. We specialize in providing comprehensive solutions for rising social commerce channels, including Strategy, Affiliate Management, and LIVE Shopping. Our dedicated team works to shape TikTok into a vibrant community of inspiration and influence, with a network of top content creators and affiliates leading the charge. At OverCast Digital, we believe that the future of commerce is social.

JOB DESCRIPTION

We are seeking a Creator Manager who will play a key role in driving affiliate and creator initiatives on TikTok. This person will be responsible for developing and executing creative strategies that build and maintain a dynamic community of affiliates, influencers, and content creators. The role combines relationship-building, campaign execution, and performance analysis to deliver measurable results for our clients in the fast-growing social commerce landscape.

Responsibilities:

• Creator & Affiliate Recruitment: Identify, onboard, and nurture relationships with a diverse network of TikTok Shop creators and affiliates to drive client campaign success.
• Campaign Execution: Collaborate with creators to develop TikTok Shop–optimized content that highlights products, drives conversions, and aligns with client objectives.
• Performance Management: Track creator performance, affiliate sales (GMV), and campaign metrics, providing insights and recommendations to optimize future activations.
• Commerce Strategy: Design and implement creative, sales-driven strategies leveraging TikTok Shop features to maximize visibility, engagement, and revenue.
• Trend Analysis & Insights: Stay ahead of TikTok trends, content formats, and shopping behaviors, sharing insights with clients and internal teams.
• Cross-Functional Collaboration: Partner with Accounts, Strategy, LIVE Shopping, and Performance teams to ensure seamless, integrated campaign execution.
• Brand Advocacy: Represent OverCast and our clients with professionalism and enthusiasm, ensuring all creator collaborations reflect brand values.

Requirements:

Location: Based in Los Angeles, CA.

Education: Bachelor’s degree in Marketing, Communications, or a related field.

Experience: Previous experience in social media, influencer marketing, or community management is preferred, especially with TikTok or other content-focused platforms.

Skills:

• Strong communication and relationship-building skills, with a natural talent for connecting with creators and affiliates.
• Proven organizational and project management abilities, with attention to detail and deadlines.
• Familiarity with TikTok Shop, creator marketplaces, or affiliate platforms.
• Creative mindset with a sales-driven approach.
• Ability to work independently in a fast-paced, evolving environment.
• Positive energy, collaborative spirit, and passion for social commerce and the creator economy.